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You can use chlorine bleach to lighten a colored carpet or clean a white carpet. Bleach will naturally lighten your carpet no matter its color; however, there’s no guarantee the color will be even throughout the carpeting.

If you decide to lighten your carpet with bleach, apply it using a carpet cleaner to provide a more even application. After applying it, be sure to suction it out from the carpet fibers and rinse thoroughly with clean water.

Soot can be harder to remove compared to other types of stains given its acidic nature. It can also cause underlying paint to peel off during the cleaning process. If your soot issue is a result of smoke damage, it’s recommended you call a pro to help remove it versus doing it yourself.

The fastest way to soak up water in carpet is to use a wet/dry shop vac to draw out as much water as possible. Afterward, apply firm pressure to towels to sop up any remaining moisture, then liberally sprinkle baking soda over the carpet and let it sit for at least an hour before vacuuming it up. You can speed up the process by opening windows, using blower fans to create airflow, and running a dehumidifier. 

Yes, it is possible to over-shampoo a carpet or overuse a carpet cleaner, which can cause more harm than good. Applying too much cleaning solution (oversaturation) or shampooing too frequently can damage the carpet. Potential negative effects include leaving behind a sticky residue that attracts more dirt, weakening the carpet fibers, and causing a worn appearance, which can shorten the carpet's lifespan. Furthermore, oversaturating the carpet can hinder the drying process, leading to discoloration, shrinking, tearing, and an increased risk of mold or mildew growth.