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You can use adhesive strips to hang lights on brick—just make sure you get outdoor mounting tape and not just any old double-sided tape for your project.

If you want to avoid damaging your home's brick, you should always use a stain specifically formulated for masonry projects. These stains are designed to penetrate the porous surface of the brick and bond with it, unlike paints, which sit on the surface and are prone to peeling and flaking. Look for stains labeled for use on brick or other masonry surfaces. Avoid using regular paint on brick, as it will not adhere well and will likely lead to future maintenance issues. 

In most cases, painting your brick house is a fine idea that can open up new aesthetic possibilities. However, the paint can slightly shorten the life span of brick, especially if moisture gets trapped underneath the paint layer. Once you paint, you’ll have to keep up with maintenance to avoid flaking and blisters.

Brick can increase the value of your home depending on the type of masonry materials used. Homes generally have a higher resale value when they have brick siding, and brick is also easier to maintain (and lasts longer) than other types of siding, which can motivate buyers to make an offer.

Just keep in mind, however, that although brick can up the asking price when you sell your house, the cost to brick a house is also more expensive than other typical siding costs—so you’ll invest more in the project.