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Steam cleaning is generally considered better than shampooing for deep cleaning carpets. Also known as hot water extraction, steam cleaning uses heat to penetrate deep into the carpet fibers, effectively removing dirt, allergens, and bacteria without leaving behind a sticky residue. This method also tends to cause less wear on your carpet over time and leaves the fibers feeling softer. While a steamer can be more expensive, the cost is often justified by the longevity of your carpet. Shampooing may be a suitable option for quickly fixing odors or cleaning minor surface stains. However, it can leave behind a soapy film that attracts more dirt, defeating the purpose of the cleaning. The best choice depends on your needs; for a thorough, deep clean, steam is the superior option, while shampooing can handle light, surface-level dirt.

To maintain your mattress and keep it fresh, you should aim for a deep clean at least twice a year. However, if you have allergies, pets, or sweat heavily at night, you may want to clean it more frequently, such as every three to four months. In between deep cleanings, it's a good practice to vacuum the mattress surface regularly and spot-clean any stains as they occur. Using a mattress protector can significantly help by minimizing the buildup of allergens, dust mites, and bodily fluids, which can make your cleaning routine more effective. Remember to launder the protector regularly, as some dirt and sweat can still get through to the mattress.

Keeping your new carpet clean is vital to extending its longevity. Vacuuming regularly—at least once a week—can help remove dirt, debris, and pet hair. Instead of waiting, treating stains as they appear helps keep your carpet fibers looking fresh. Remember to blot rather than rub, rubbing will only make the stain larger. 

It’s ideal to hire a professional carpet cleaning service to conduct a deep cleaning of your carpets a few times per year. The cost of professional carpet cleaning is $180 on average, which can help remove tough stains, draw out hidden dust and allergens, and eliminate odors. 

You can expect your carpet protection to last about six months to two years. It will last longer in low-traffic areas (compared to busy areas, where your carpet experiences more wear and tear). Once the protector wears off, you’ll need to call your carpet contractor to reapply the stain protection treatment and revive your carpet.