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Yes, brick should be clean before staining to ensure the best results. Dirt, dust, mold, mildew, and other substances on the brick can prevent the stain from properly adhering to it. Thoroughly cleaning the brick allows the stain to penetrate and bond to the surface more effectively. Cleaning typically involves using a pressure washer or a stiff brush with mild detergent. However, stubborn residue may require a specialized masonry cleaner.

If you want to avoid damaging your home's brick, you should always use a stain specifically formulated for masonry projects. These stains are designed to penetrate the porous surface of the brick and bond with it, unlike paints, which sit on the surface and are prone to peeling and flaking. Look for stains labeled for use on brick or other masonry surfaces. Avoid using regular paint on brick, as it will not adhere well and will likely lead to future maintenance issues. 

Some homeowners compare German schmear versus limewash because they look similar, though they’re different techniques. German schmear involves a thin application of mortar to stone or brick, which is then partially wiped off the surface. German schmear is more affordable ($1 to $4 per square foot), and it lasts one or two decades with minimal maintenance. As a downside, it only comes in white or gray.

Limewash and whitewash often appear together in a quick search when looking for ways to paint brick—so, what’s the difference? Limewash paint is one of the most natural and environmentally friendly ways to paint brick. It’s made from limestone and water, giving it an off-white appearance that looks similar to whitewash. However, limewash is semi-permanent, whereas whitewash is a more permanent, watered-down version of existing paint. 

Both brick paint options are economical and light in color, but if you want to change the appearance of your home’s brick in the future, then limewash might be a better option.