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You can lay tile directly on a plywood countertop, but if it’s a high-traffic surface in a kitchen, it’s better to add a moisture-resistant base. Plywood is susceptible to moisture, so if dampness seeps through from the surface around the sink or where you prep food, it can cause the plywood to warp, leading to grout damage, cracked tiles, or mold growth under the surface. 

Yes, you can tile over existing tiles in a bathroom, but it is not always recommended. For this method to be successful, the original tile surface must be clean, flat, and free of damage such as cracks, unevenness, mold, or mildew. While tiling over existing tiles can save time and money, there are potential drawbacks. The new adhesive may not bond properly, and the process adds extra weight to the wall or floor. Additionally, the increased height of the surface could interfere with door clearances. For the best and most durable results, removing the old tiles before installing new ones is generally the better option.

The average cost for tile installation is about $2,000, with a typical price range between $500 and $6,500. On a per-square-foot basis, you can expect to pay between $5 and $45 for installation.

Several factors influence the total cost, including:

• Installation Site: Costs vary for different areas. Common project costs are: kitchen floor ($870–$6,100), countertop or backsplash ($500–$3,000), bathroom floor ($300–$2,400), or shower wall ($225–$2,000).

• Tile Type and Quality: The material significantly impacts price. For example, standard ceramic or travertine tile can cost about $1 per square foot, while luxury options like marble can be as much as $350 per square foot for the material alone.

• Project Size and Complexity: The total square footage, the complexity of the pattern, and the shape of the tile (e.g., square, rectangle, hexagon, mosaic) will affect labor and material costs.

• Site Preparation: The amount of prep work needed, such as removing old tile or installing a new subfloor or backer board, can add to the final price.

• Tile Characteristics: The tile's durability rating and porosity can also influence the price.

• Location: Labor rates vary by geographic location.

Yes, you can tile a shower as a DIY project, and you can save hundreds of dollars in labor costs by doing so. However, you’ll need to rent or buy quite a few tools and supplies for the job, including a saw, tile nippers, and a new shower pan. In terms of the work itself, you should be prepared to tackle a variety of different tasks, including measuring and ordering materials, removing old tile, waterproofing the wall, adding rows of tile, grouting, and more.