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Distinctive Diamonds

Appraisal Service, Floor Cleaning and Polishing,

About us

Distinctive Diamonds sells diamonds directly to you at the same price jewelers pay. Our direct importing of diamonds from our president Eli Benisty’s family’s diamond cutting business offers the customers the largest selection of loose certified diamonds and engagement rings at the best guaranteed price in the country. Not only are our prices unbeatable, rest assured each piece comes with a lifetime guarantee that Distinctive will service your piece complimentary for life. Starting in 2002, Distinctive Diamonds opened their 2,000 square foot retail place, as the business thrived we truly changed the way Indianapolis buys diamonds. In less than a decade we expanded to our 5,500 square feet free standing building becoming the number one jewelry store in Indianapolis.

Business highlights

23 years of experience

Services we offer

Jewelry. Custom jewelry design. Sizing. Repair. Cleaning. Polishing. Maintenance of jewelry.

Accepted Payment Methods

  • CreditCard
Reviews
4.836 Reviews
Number of StarsImage of DistributionNumber of Ratings
5
92%
4
3%
3
0%
2
3%
1
3%
Showing 1-25 of 36 reviews
Kendall S.
Jan 2017
5.0
Yes, I recommend this pro
From the moment that I was contacted through email I have felt welcomed and never pressured. Kayln K is my contact at Disctinctive Diamonds. She is WONDERFUL! When I went in during the big sale, I had made an appointment. She briefly said hello then had to finish up another one. From the moment she came back to me, it was as if I was the only one there with all the other shoppers. She listened to exactly what I wanted and knew right where the ring was and it was perfect. She helped get me the best price and didn't push me to get the bigger diamond. She wanted what I wanted. She has kept in touch throughout the process of me proposing and I will be going back to get other rings there! Thanks Kalyn!!!!

Joseph G.
Nov 2016
5.0
Yes, I recommend this pro
My wife had the stone fall out of her ring which quickly turned into the end of the world despite me telling her I was not mad and that things happen. My wife went into distinctive while I was in the car a crying mess and came out still crying but with tears of joy. They took great care of my wife replacing the stone and polishing it up for her. I now have a happy wife and thus I am happy. I am glad I chose Distinctive. We will continue to do business with them and refer friends and family to them. Great Service!

MATT U.
Aug 2016
5.0
Yes, I recommend this pro
unknown
Response from Distinctive Diamonds
"Thank you for taking the time to share your experience at Distinctive Diamonds! We look forward to having you as a customer for life."

Angie G.
Apr 2016
5.0
Yes, I recommend this pro
$75
unknown

Adam M.
Apr 2016
5.0
Yes, I recommend this pro
$12,000
The experience was amazing. From day one, they were extremely helpful, honest, upfront, and just made the buying experience one I actually enjoyed!

Larry B.
Feb 2016
5.0
Yes, I recommend this pro
$650
It went great. I used the $100.00 for $200.00 Aggies List coupon. The store offers snacks to the customers. The had a great valentines promotion at the time of my purchase. Makes you not want go to chain jewelry stores. Plus the chains upcharge the extras.

Samantha K.
Oct 2015
5.0
Yes, I recommend this pro
This experience was so enjoyable. We told Kris that we had gone to another jewelry store and had been 'trapped' there for HOURS! She made sure to tell us everything that we needed to know and didn't bog us down with information that wasn't important to us. She made us feel well informed! 2 months later we are officially engaged and I still couldn't be happier with our ring choice! I would highly recommend Distinctive Diamonds! The staff was friendly and very helpful!

Brock C.
May 2015
5.0
Yes, I recommend this pro
$10,000
Everything went great.  If you are looking for value, you will never find a jeweler that would provide more than Distinctive!

Christopher P.
Apr 2015
5.0
Yes, I recommend this pro
$600
It was short and sleek-I got in, got what I need and got out.

Christopher P.
Apr 2015
5.0
Yes, I recommend this pro
$1,700
They are very customer oriented and they give you a lot of options. They give you drinks and snacks while you are waiting. There is no pressure at all.

Amanda H.
Mar 2015
5.0
Yes, I recommend this pro
Kris Cassady was amazing!!! Great customer service skills.

Kathleen M.
Mar 2015
5.0
Yes, I recommend this pro
$1,000
Kristin Cassady was extremely professional, helpful, and knew exactly what I was looking for. She helped me find the perfect ring at the best price I could have found anywhere. Distinctive Diamonds is now my one and only destination for all my jewelry purchases.

Byron M.
Mar 2015
5.0
Yes, I recommend this pro
$1,500
Distinctive Diamonds generously donated jewelry for a fundraiser and Kris Cassady not only attended the event, but also jumped in and very actively helped us generate contributions for opportunities to win the jewelry.  Kris has also helped me personally select great gifts for my wife.  She knows what my wife wears and likes, and she works within my budget.  The gifts she has helped me select have always been a big hit.  Thank you, Kris!  Distinctive Diamonds is my go-to place for jewelry and Kris is my go-to person there.

Mesha M.
Mar 2015
5.0
Yes, I recommend this pro
$2,500
My fianc? asked friends where to start who had told him not to bother shopping elsewhere; just go to Distinctive Diamonds. He didn't quite listen and after a few price comparisons, felt confident his friends were right. He said he'd visited a few times to determine exactly what he wanted and was helped each time by Matt Philley who helped him figure out what the right diamond for his taste and budget were without being pushy or pretentious. I've since gone a couple times to select the setting I want, as they set it in a basic band for him as my fianc? wanted me to pick my own. Matt was every bit as low stress and extremely helpful as my fianc? said, as was Jessica Stapleton who helped me on a visit when Matt wasn't working. From my experience, everyone my fianc? and I've encountered Has been amazing, prices are such values, and the selection is fantastic and plentiful. A++

Clayton T.
Nov 2014
4.0
Yes, I recommend this pro
$7,000

The service from Matt was excellent.  He stayed in contact with us the entire time as the ring was being designed and created.  He gave me updates regularly by text.  Can't say enough about this guy... he's a real pro.

For the most part, the service you get from the entire staff at Distinctive is very good.  They greet you with refreshments immediately and are extremely friendly. 

We had one unsettling experience however.  We were in the shop several times over the course of eight weeks, of which we had no choice because of the complexity of the ring.  We showed up one morning as they opened at 10am and several employees looked very put off by that.  Not sure if customers don't usually come in that early or not, but the vibe we got that day was not friendly at all.  Glaring looks of disgust from a few people and that's awkward when they outnumber you 15 to 2.  Looked like a morning meeting took place on the floor after the doors had opened, and maybe we disrupted that balance?  My advice going forward would be to have the meeting pre-doors being opened and concentrate on customers when the doors open at 10am. If I was a new customer I would have walked out and never returned.

My C's above for Professionalism, Responsiveness, and Punctuality are from the bad vibe we received for this experience, so this will alert you to fix that issue going forward.

Regardless, I overlook that as the ring is beautiful, the price seems fair and Matt was excellent to deal with.

I own a sizable company and I make mistakes daily.  I learn from them and try to correct issues so going forward we can be a better provider.  Every company has their misses and I get it.  Had we not had that experience though it would be As from top to bottom, and Matt absolutely deserves As from top to bottom. 

Let me be clear in my review, I recommend Distinctive Diamonds.  I will return as a repeat customer in future years and you should try them on for size as well!


Response from Distinctive Diamonds
"Hello [member name remove], We appreciate you taking the time to write us a review, and are happy to hear about your experience with Matt. I apologize in regards to our meeting going over this particular day and appreciate your feedback. Best, Megan Crabtree Sales Manager"

Joe D.
Nov 2014
5.0
Yes, I recommend this pro
They called me as soon as the trouble started to say that a few stones in one of the rings were damaged during cleaning but would be replaced with new ones. This delayed the process by 2 days but since they were upfront with this, we were okay with the delay. I was called that the rings were ready for pick-up. The rings look brand new. They never charged me a dime, eventhough only 2 of the 4 rings were bought through them. I have always had good luck and great service with Distinctive.


Enoch B.
Oct 2014
5.0
Yes, I recommend this pro
$17,500
.
Response from Distinctive Diamonds
"Hello [member name removed], We appreciate you giving us the opportunity to help with such a special purchase. If you have any pictures of proposal we would love to have on our facebook! Best, Megan Crabtree Sales Manager"

Michael B.
Oct 2014
5.0
Yes, I recommend this pro
$1,700
I simply would like to say that Jessica, Matt, Eli and the rest of Eli’s staff did a outstanding job of providing first class service.
The patience, care and attention to detail they provide their custometrs are second to none.
When it comes to purchasing or designing a piece of jewelry, this is where everyone should go.
Great job guys! Thank you so very much!

John H.
Oct 2014
5.0
Yes, I recommend this pro
$300
Everything went very well, was warmly greeted by Megan when I came in.  Explained that I was in a hurry and just needed something suitable for a gift for my sibling.  Would definitely go back for in the future.

Brock C.
Oct 2014
5.0
Yes, I recommend this pro
$500
All i can say is WOW.  Excellent service, no wonder they are voted the #1 Jeweler in Indianapolis!

Brian B.
Sep 2014
5.0
Yes, I recommend this pro
$2,500

I went in to Distinctive with my wedding ring that was 13 years old.  I spoke with Kristen with hopes of taking my diamonds out of my ring and designing a new one. She was awesome! We looked around the store and I told her what I liked and what I was looking for. We found a style that I liked within 5 minutes. Kristen gave me all different ideas and even colored some diamonds on the ring with a sharpie so I could visualize what it looked like with birthstones, just to give me another idea or choice.

She emailed me with-in 2 days with pricing and actual pictures (CAD) of what the ring would look like with my diamonds in it. When I placed the order, she told me it would take 6 weeks to finish, it only took 4 1/2. She had quoted me a price and when the work was done, it was actually lower than she estimated.

I really had a great experience with DD and especially Kristen. I would recommend them to anyone.



Rachel K.
Jul 2014
1.0
$4,000
I purchased a wedding ring set with them & put it on layaway. They worked with me when I had personal issues so my layaway was a lot longer than their norm. I went in today to pick up my ring that was paid in full only to be told we don't have it. You picked it up 2 weeks ago. On a day I wasn't even in town on. When I asked to look into the matter they said very suspect & had never happened before. They basically accused me of lying and said that they would look at the tape. When I said please do they told me it would show who picked the rings up. Like that would make me change the truth that I did not pick the rings up. Ever. I the. Asked when the vid shows that I was not the one who picked up these rings what would happen. The manager told me I don't know. I asked what policies were in place to ensure something like this didn't happen or what the process was if it did. I was told that they didn't have one and no one would help me. That's 4000 down the drain. They just kept telling me we worked with u by holding the layaway longer then normal. My sentiments is that's was not the point that I appreciate what they did for me but that wasn't the point as it wasn't what I was asking about. They were rude and nasty. Basically telling me it was all my fault. I left feeling like they stole from me. Very unprofessional. Do not trust

John M.
Feb 2014
5.0
Yes, I recommend this pro
$7,100
Melissa and Matt were amazing to work with, and the chocolates and ring pops were fun and helped everything not seem so serious, which I thought would be the case before I actually went in. Everyone was friendly.
Response from Distinctive Diamonds
"Thank you for the opportunity to earn your business! Let us know anything that we can do in the future for you."

Lori N.
Jan 2014
2.0
$500
Distinctive Diamonds claimed that the problem was not with the way they set the diamonds that fell out of my ring.  They instead blamed me for not having taken care of my ring and not bringing it in for a cleaning within 6 months so that their staff could make sure the setting was secure.  (Why would the setting not be secure if the jeweler had made the ring properly the first time?).  My husband and I were quite forgiving the first 2 times that we had to take my sentimental ring in to have the "found" diamond added to the setting again.  This last time (the third!) was the last straw.  Once again, the sales person we spoke to implied that it was my fault that I lost the diamond.  He said that he would have to talk to the owner before the replacement and repair of the ring was done.  This was understandable.  What was not "acceptable" was the answer we received from Distinctive Diamonds concerning how they planned to resolve the problem and ensure that it would NOT happen again.
We were not charged for the new setting, which, was what we should have been sold in the first place.  4 prongs are better than 3 and I believe that the jewelers at Distinctive Diamonds were negligent in not recommending and using the 4 prong setting so none of these incidents would have happened.  What we were charged for was replacing the missing diamond!  Please understand; this is not about money but about shoddy workmanship and indifference to a customers request for a reasonable settlement to a situation that was NOT their fault.
 Also, please note…I continue to not work with heavy machinery or any substance that might damage my jewelry.  I have taken to not wearing my engagement ring for fear that the craftsmanship to repair it 3 times is still not going to be enough to ensure that it will stay in one piece.



Justine M.
Nov 2013
5.0
Yes, I recommend this pro
$2,500
Lacey Rose was SO helpful! We visited about 8 reputable jewelry stores in Northeast Indy and Distinctive Diamonds had the BEST selection by far for engagement rings.  Our experience was great, the atmosphere is friendly and inviting and Lacey Rose kept us updated throughout the process. We wouldn't hesitate to use their services again.
Response from Distinctive Diamonds
"We are glad that you had a great experience with [Member Name]! We will beat ANYONE'S prices! Thank you for the awesome review."
Showing 1-25 of 36

Licensing

State Contractor License Requirements

All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our Find Licensing Requirements page.

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FAQ

Distinctive Diamonds is currently rated 4.8 overall out of 5.

Distinctive Diamonds accepts the following forms of payment: CreditCard

No, Distinctive Diamonds does not offer free project estimates.

No, Distinctive Diamonds does not offer eco-friendly accreditations.

No, Distinctive Diamonds does not offer a senior discount.

No, Distinctive Diamonds does not offer emergency services.

No, Distinctive Diamonds does not offer warranties.