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Provided you're using an appropriate starter fertilizer for grass seed, you can put down seeds and fertilizer at the same time. However, putting them down separately, one after the other, on the same day will help to avoid over- or under-applying the lawn food. Avoid using a fertilizer with weed control elements, as these will likely keep the grass seeds from starting.  

Depending on the lawn treatments, the best times of the year to redo your lawn are between mid-August and mid-September for overseeding and renovation treatments. For areas such as the southern United States, lawn aeration works best during the fall, when the temperatures begin to drop. Otherwise, early spring is your next best bet because the grass is fresh and ready to absorb nutrients, and the temperature isn’t hot enough to fry the grass and the renovation materials.

The grass could be dying because it’s overwatered or underwater. Additional issues include over-mowing the lawn, compacted soil, or a fungal disease in the lawn. In many instances, regular maintenance can keep grass from dying.

If your grass is stressed from being over-trimmed, try watering it heavily and then allowing it to recover for at least two weeks before mowing again. If you notice brown patches where the grass has died off because it’s too short, you should remove the dead grass and overseed the area. Leaving dead patches can invite weeds and other problems, so if you want a totally green lawn, getting rid of dead patches should include removing the dead sections before reseeding the area.