It’s possible to hang your own wallpaper, but the process is tedious and potentially frustrating, and it can be challenging to get seams to line up and look clean and professional. Plus, depending on the type of wallpaper you’re installing, using too much or too little adhesive could cause damage to your drywall or plaster, peeling, and bubbling in the final product. It’s usually a better idea to hire a professional wallpaper installer to do the work for you, as the relatively low cost is justifiable, if only to avoid damage to your walls.

Ideally, you want to ask the wallpaper installers you’re considering for examples of past work, and references you can call. These will prove that the installer can handle your job, make your room look professional, and will also give you some insight into the kind of customer service you can expect. Before you start calling companies, you might want to narrow down your options by finding installers with mostly positive reviews online.

No, you don’t need to apply paint primer to your wall before hanging paintable wallpaper. Manufacturers design paintable wallpaper so that the paint will adhere effectively, so primer isn’t necessary. Plus, even if you opt for a light shade of paint, you won’t have to worry about the shade underneath showing through because you are painting on a light, white surface.

The average cost to install or hang wallpaper is around $575 per room or project, with typical prices ranging from $200 to $1,500. Costs can be higher for custom or luxury products. Since project size varies, it's often helpful to estimate labor costs per square foot, which generally fall between $1 and $7, with an average of $4 per square foot. The total cost depends on several factors, including the quality and type of wallpaper, the size and type of the room, and whether old wallpaper must be removed first. Opting for less expensive materials like peel-and-stick wallpaper or choosing to do the installation yourself can lower the overall cost. For the most accurate estimate, it is best to have a professional inspect the space and provide a quote.