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Yes, it’s a good idea to use paint primer on your brick fireplace before painting it. Brick is highly absorbent, so your first few coats of paint will likely seep into the surface of your fireplace, allowing the natural color of the brick to seep through. To avoid this, you’ll want to use one or two coats of primer, followed by the topcoat. 

The most inexpensive option is to paint the brick facing of your existing fireplace. You can create an interesting design with the right color of paint, as long as the brick is in good shape. Sometimes, simply cleaning the brick fireplace makes a big difference in the way it looks. Otherwise, covering an existing stone, brick, or masonry fireplace facing with stucco or concrete is an inexpensive option versus tearing out the existing material and refacing the fireplace.

Yes, brick should be clean before staining to ensure the best results. Dirt, dust, mold, mildew, and other substances on the brick can prevent the stain from properly adhering to it. Thoroughly cleaning the brick allows the stain to penetrate and bond to the surface more effectively. Cleaning typically involves using a pressure washer or a stiff brush with mild detergent. However, stubborn residue may require a specialized masonry cleaner.

Yes, you can limewash surfaces other than brick. Plaster, stone, stucco, and concrete can all also be limewashed. Any porous surface that will absorb the wash is a good candidate for limewash, although it won’t help much with waterproofing. If you choose to limewash over paint, you’ll need to prep before applying it to avoid a powdery, chalky finish. Shiny surfaces like metal or glass can’t absorb limewash, so it’s not suited for these.