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Yes—lawn renovation can turn your lawn from damaged to healthy in one month or less. You should also consider lawn renovation an investment in your home’s future. Not only will a lawn renovation ensure that you have a beautiful, healthy, and thriving lawn, but when it comes time to sell your home, the curb appeal will increase your home’s value.

Lime isn't a fertilizer. Instead, it helps fertilizers, plant food, and naturally occurring nutrients reach the grass by boosting the pH level in acidic soils. While adding lime isn't a crucial task in some locations, it's vital to keeping a lawn healthy in many areas. Lime's ability to encourage healthy grass by making nutrients in the soil more effective makes the task worth the effort, regardless of location.

Yes, but the best approach is to apply fertilizer well before you actually sprinkle the seeds. Apply fertilizer with an NPK ratio somewhere around 10-10-20, or 10-10-10, depending on soil test results and the type of grass you're planting, about six to eight weeks before planting grass seed. This mix added to loosened soil will give the grass seed its best chance of getting off to a solid start. 

There are plenty of products to help green up your grass. Try an iron supplement spray or fertilizer that is rich in nitrogen. You can also apply a thin layer of compost on top of your lawn at the beginning of spring to give the grass a nutrition boost, which helps it achieve that bright color you are looking for.