6 Surefire Ways to Get More Remodeling Leads Fast

Although remote work has stabilized, the high cost of new homes is driving owners to renovate their current spaces instead. While spending hit record highs in 2022, current projections show a resilient market as homeowners prioritize long-term efficiency and modern upgrades.

If your business isn’t capturing this steady demand, it is time to modernize your remodeling leads strategy. Read on to tap into six powerful lead strategies that will build your online presence and help you get more leads.

1. Social Media Marketing

With nearly 75% of homeowners now using social platforms to discover home trends and vet contractors, your digital presence is more critical than ever. While Facebook remains a powerhouse for reaching high-income demographics, platforms like Instagram and TikTok have become the primary engines for visual inspiration and local discovery.

These visually-driven ecosystems allow remodelers to showcase high-definition transformations through Reels and immersive storytelling, capturing the attention of a younger, tech-savvy homeowner base. Meanwhile, LinkedIn continues to serve as the hub for professional networking and commercial partnerships.

To turn "scrolls" into "sales," consider sharing these types of content:

• Before and after photos and video tours of your remodeling projects

• Articles with kitchen and bathroom remodeling tips that link back to your website

• Customer testimonial videos

• Videos of your latest projects

• Blog posts comparing materials like quartz vs. granite countertops or a post on kitchen island trends

2. Realtor Partners and Customer Referrals

To get more remodeling leads, network with realtors in your area. New homeowners trust their realtors since they helped them navigate and negotiate the stressful home-buying process. When it’s time to renovate and remodel, the first person they’ll turn to for professional recommendations is their realtor.

But don’t forget your customers who are over the moon with the work you’ve performed. They’ll be more than happy to refer you to a friend or family member who needs remodeling. 

You can even offer them a “refer a friend” credit they can apply to their next project. You can also ask them to write reviews about your work. All of these steps can help you get more contractor leads.

3. Email Marketing

Another way to get remodeling leads is with an email list. Get new subscribers by asking for social media followers’ emails in exchange for a free gift like a printable remodeling checklist or a 30% discount offer during your slow months. 

By building a relationship with your list, when they’re ready to remodel, you’ll be top of mind. 

Try these subject lines to get your emails opened by subscribers:

• You’re going to love these kitchen trends, [name]

• 10 Remodeling tips that’ll make your project go smoothly

• Get 15% off your next remodeling project today only!

Clear, engaging subject lines that arouse curiosity get emails opened. Keep your email subject lines under 50 characters for the best results and avoid words like “free” that email providers send straight to spam.

The tone of your emails should be personal and read like they’re coming from a human. Of course, you need to sound professional, but stay away from business-speak and jargon as well as complex words like “utilize” when you can say “use.”

4. Paid Advertisements

While there are free forms of advertising like SEO that take time to build, when you’re looking for immediate results, you can always invest in paid ads. When you have a good offer supported by a good headline that grabs attention, the following advertising strategies could deliver leads for your remodeling business.

• Pay-per-click advertising: With keyword-driven PPC ads, prospects will see your ads immediately. You only need to pay for the ad when someone clicks it. But know you can be outbid for the spot. 

• Local advertising and geo-targeting: You can also drive leads and sales with local advertising and geo-targeting, a type of mobile advertising. The downside of geo: not everyone appreciates mobile ads.

5. Blogging

When you’re stumped on what to write, type your blog topic into Google to discover what questions readers want answers to. For example, when you type “start a remodeling business” into Google, you’ll notice questions in the middle of the page under the heading, “People also ask.” Creating posts stemming from search queries make excellent topics and perform well. 

Type your keywords into Google keyword planner or SEMrush.com to learn how many users search for the term (volume) and how competitive they are (keyword difficulty). 

When they’re competitive, you need to create a longtail keyword, which is longer and more specific. For example, saw (difficult) vs. long blade hand saw (longtail keyword).

To optimize your post, follow these tips:

• Place your keyword in your headline, a couple of subheads, and meta title

• Sprinkle your keyword naturally through 0.5% to 1% of your content (called keyword density), which is around 5 to 10 times in a 1,000-word post.

6. Well-Designed Website

An attractive website makes your remodeling company look professional to visitors––and when they discover your photography and video tours they can dream about how you can transform their homes! It’s worth the investment to hire a talented web designer (rather than take the DIY route).

An expert ensures your site:

• Looks attractive on all electronic devices (no images or text off the page)

• Loads quickly, which affects SEO rankings

• Is user-friendly and simple to navigate (visitors can find what they’re looking for)

• Features the best projects in your gallery

• Is optimized for SEO to bring in leads

Realize that organic traffic takes time to grow, but it has much more longevity and staying power than PPC ads, and it’s free when you create your own content.

3 Reasons Your Remodeling Leads May Be Slow

When the phone’s not ringing, and you have fewer online prospects reaching out for quotes, don’t throw up your hands and give in. Your slow season is the perfect time to take a closer look at your business, be proactive, and take the necessary steps to speed things up. 

The following factors contribute to slow lead times.

Off-Season

Okay, we know we can’t control the weather––but even during the winter and rainy seasons, you can still generate leads. Homeowners might be tempted into remodeling during the winter if you email them about a cold-weather sale. You can also tweak messaging to tempt them into getting their home ready for warmer weather while it’s still cold out.

Poor Brand Positioning

Differentiating your brand in the marketplace will make your business stand out from other remodeling companies. You need to think deeper than “we’re a trusted and reliable remodeling company serving the (fill in the blank) community.” 

By making your value proposition crystal clear, you will stand out in a sea of sameness. For example, do you work with sustainable materials and environmentally friendly products? Have a niche like modern construction, porches, or wine cellars? 

Plaster this messaging upfront and center to differentiate you from your competition.

Inconsistent Marketing

Consistent marketing is essential for lead success, but it's easy to drop the ball when you get busy on a few projects––especially when you manage your entire business yourself.

As a business owner, you may be managing accounting, returning customer calls, purchasing tools and supplies, and ordering from vendors. It can feel like your to-do list never gets done. 

When things get overwhelming is the perfect time to unload some tasks on a marketing company or professional.

Get More Remodeling Leads Today

Being proactive is key to getting more remodeling leads and building an online presence. When you take steps to construct a solid foundation, you’ll see results. Joining Angi allows you to reach a targeted audience of ready-to-hire homeowners and build the credibility you need to outshine the competition.