Angi is part of a select group of brands testing a new advertising experience in ChatGPT
Angi is among the small number of brands selected to pilot OpenAI’s Sponsored Agent ad format.
Angi-branded sponsored agents may appear in home services-related ChatGPT conversations to help homeowners move from exploring home improvement questions to matching with skilled local pros through Angi.
Angi’s inclusion in OpenAI’s Sponsored Agent pilot expands the company’s AI ecosystem, which includes the Angi apps in ChatGPT and Gemini.
For more than 30 years, homeowners have turned to Angi for help with their home projects. Now, Angi is redefining the home services landscape by partnering with leading AI companies to meet homeowners where they’re searching for help and connect them with skilled local pros.
Angi, a leading home services marketplace, today announced it’s part of a select group of brands participating in OpenAI’s Sponsored Agent pilot. The inclusion in OpenAI’s Sponsored Agent pilot builds on Angi’s advanced AI ecosystem, including AI Helper, the Angi apps in ChatGPT and Gemini, and the upcoming availability of Angi in Amazon Alexa+.
The pilot supports Angi’s expansion into emerging AI-powered advertising surfaces, creating an innovative way to reach homeowners and connect them with skilled local pros. Here’s how it works: An Angi-branded sponsored agent may appear in relevant ChatGPT conversations regarding home services. Homeowners can continue discussing their home project details with the Angi agent, which, if the job calls for a pro, will help them enter Angi’s service request flow to find the right local pro.
“Our AI-first strategy is simple: make it easier for homeowners to connect with and hire the right pro for their project,” said Angie Hicks, co-founder of Angi. “With OpenAI’s Sponsored Agent pilot, homeowners can go directly from discussing a home project in ChatGPT to connecting with a skilled local pro who can help.”
This advertising pilot builds on Angi’s app in ChatGPT launched earlier this year, which uses an AI-guided experience to help homeowners transition from asking a home-improvement question to hiring a pro. Unlike the Angi app, which homeowners choose to add in ChatGPT, the Angi-sponsored agent may appear as a clearly labeled sponsored experience within relevant conversations—one homeowners can choose to chat with.
Kapil Gupta, Chief Artificial Intelligence Officer at Angi, said this is a new kind of advertising format where homeowners can chat directly with an Angi agent inside ChatGPT and describe their project in their own words.
“Homeowners will spend less time researching and comparing options themselves. They can move between project guidance and specific local pros in a single Angi conversation, and get matched directly with the right pro for their specific need.” Gupta said.
From the first question to the finished project, these experiences reflect Angi’s AI-first commitment to meet homeowners wherever they’re searching for answers and pioneer new ways to help people get jobs done well.
Exquisite workmanship from Custom Paint Jobs LLC. My home has never looked better.
Custom Paint Jobs, LLCVisited my home for estimate same day that I called. Painted on Saturday. Great job. Good price!
Window Depot did an amazing job on my deck. I wasnt sure what I wanted to do, but their composite decking was affordable and will last a long time. I am excited to have family over, and I am no longer embarrassed by my backyard. Jeff and the ground crew were polite, respectful, and caring for...
Window Depot USA of Central OhioThe guys did an outstanding job and we had a great experience with CarifaTile. I appreciated that Joe reviewed the quotes with me and set expectations prior to the install. The crews showed up as scheduled and always left the areas clean upon leaving the house. We will definitely use...
CarifaTileBeginning with the estimate, Larry and Peyton were super helpful in getting my new condo's interior re-painted. Not only was the job well done, but also done in a super timely manner as promised.
Five Star Painting of Plain City and PowellBJ Trim Carpentry rescued me in the middle of a do-it-yourself project. I found I needed more expertise than I had...and more TOOLS! BJ Trim Carpentry responded quickly and completed what I needed expertly, politely and with a little humor!
This brownstone is historical and the carpentry work is very detailed. I was very happy to secure a company in NY and living in OH to complete the request. Wood work on this brownstone has been existing since approximately 1888 and West side did a GREAT JOB. I will not be able to...
Westside Home ImprovementWe had a great experience with Mark Rodgers Construction. We were in the process of seeking out estimates for possible foundation work for our front porch. Mark came out himself to provide the estimate. Turned out that the company deals mainly with concrete, so we wouldn't be getting an...
Mark Rodgers ConstructionOverall this experience was incredible! I looked on Angies List for a cleaning service because I was planning a holiday party and wanted to make sure we found a reliable, thorough and efficient cleaning service to make sure everything was perfect for the party since we had co-workers and...
From beginning to end our experience with Joe was very good. He was professional and prompt in his estimate for the job and worked hard to meet our schedule so that he could remove our old backsplash the day before our new countertops were removed and return shortly after they were removed to...
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