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Approved Pro
Approved Pro

1st Choice Heating & Cooling

Heating and Air Conditioning Service, Air Duct Cleaning, Metal Fabrication and Restoration,

About us

With more than 29 years experience as your indoor comfort specialists, 1st Choice Heating & Cooling is dedicated to providing the best possible solution for you and your home. Providing 24-hour service, you can count on us to provide you with a system that fits your family's unique needs. We've installed thousands of systems in Southeastern Wisconsin and our quality service, trust and integrity have earned us a reputation for doing the job right. Additional DBA - First Choice Heating & Cooling LLC

Business highlights

Family owned & operated
Emergency services offered
LGBTQ+ Friendly
33 years of experience

Services we offer

Furnace, air conditioning, and boiler installation and service. Ductless mini-split installation and service. Steam boiler installation and service.

Services we don't offer

We do not offer support on Oil Heating systems or Nest Thermostats.

Amenities

Eco Friendly Accreditations

Yes

Emergency Services

Yes

Free Estimates

Yes

Warranties

Yes

Accepted Payment Methods

  • Financing Available
  • Check
  • CreditCard
Reviews
4.545 Reviews
Number of StarsImage of DistributionNumber of Ratings
5
80%
4
7%
3
7%
2
0%
1
7%

Filter reviews by service

Showing 1-25 of 45 reviews
Heidi M.
May 2024
1.0
Heating and Air Conditioning Service
$800
I was a customer of 1st Choice Heating a Cooling for 10 years or more. They installed a furnace in my prior home and just under 3 years ago installed an a/c unit in my current home. Had great service from them up until my most recent interaction. My a/c unit has a 10 year parts warranty and a 1 year labor warranty. The condenser fan motor went out. The part is 100% covered but the labor is not covered. I was charged $160 for a trip/diagnostics fee, then the quote for labor was just over $900. I was able to negotiate the labor down to $650 which is still extremely high given the repair took less than an hour to complete. Price gouging their customers by including filing fees and processing fees in with the labor fee for repairs where the parts are covered and labor is not. The owner was rude and condescending in his communications through the BBB. Claimed I was the problem since maintenance wasn’t done on my 2 year 10 month old a/c unit. I would not recommend 1st Choice Heating & Cooling.

Ron P.
Dec 2021
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
Outstanding service! First of all, my technician was right on time for the service call, which is much better than some of the other businesses I’ve used in the past.I was thoroughly impressed by his knowledge and efficiency. He quickly pinpointed the problem and sourced the part I needed. I would rate First Choice 6 stars if I could! I definitely recommend to anyone in need of quick, honest service!!

Rob R.
Dec 2021
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
This was the year my old klunker (furnace) decided to stop working. Great,just wonderful. So I picked up the phone and made a call to 1st Choice Heating. They had a technician dispatched faster than I expected. The news was not good,I needed a new furnace. I was quickly put on the schedule and my furnace was in before I knew it. Thanks 1st Choice team you were awesome from the first call to the install!!! 

Shelley H.
Jan 2018
4.0
Heating and Air Conditioning Service, Air Duct Cleaning
Yes, I recommend this pro
$6,274
They replaced both my furnace and air conditioner (coil and outside unit), removed and disposed of my old units, installed a whole house humidifier, and cleaned my ductwork. They were very professional and personable, and completed everything but the ductwork cleaning in one day. I wasn't able to be home for the entire project, but they raised and leveled the new air conditioning unit as I requested, and explained the functioning of the wi-fi thermostat before I left, and all the installation areas were clean when I came home. They completed the ductwork cleaning on a different date, and this service was also done very well. My only concerns or "complaints" would be that they used clean rounded stone beneath the air conditioning unit and I'm not convinced that it won't shift or settle over time; and they removed a vent that supplied heat to the basement so now the basement is very cold.

Gordon G.
Jun 2017
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$333
I called for service and appointment was for the next day. Service person showed up on time. The problem was found (bad micro switch) and a zone valve motor/actuator was replaced. The whole process was completed in 30 minutes. They give senior citizens a discount. Yea! I would use them again for other problems or maintenance.
Response from 1st Choice Heating & Cooling
"Thank you for your business & the positive feedback!!"

Patrick K.
Jun 2017
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
went well overall
Response from 1st Choice Heating & Cooling
"Thanks for your positive comment [Member Name Removed] & for being a loyal customer...We really appreciate your business!"

Jim B.
Jun 2017
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$300
.
Response from 1st Choice Heating & Cooling
"Thanks for the feedback [Member Name Removed] & for being a loyal customer for so many years!!!"

PAT C.
Dec 2016
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
We would use them again in the future.

PAT C.
Dec 2016
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$150
The workers were good. They're our regular, they do our heating and they do our air conditioning. They come and check and they've replaced a furnace. They're very good.
Response from 1st Choice Heating & Cooling
"Thanks [Member Name Removed]! We appreciate your business..."

Gerald W.
Oct 2016
4.0
Heating and Air Conditioning Service
Yes, I recommend this pro
I would use them in the future.

Lyle A.
Mar 2016
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$140
unknown

Jay Y.
Feb 2016
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$99
.

Susan F.
Jan 2016
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
unknown

Michael J.
Dec 2015
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
unknown

William W.
May 2015
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
unknown

Dewayne E.
Mar 2015
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$2,517

every thing went smoothly  they were in and out in one day. it took them about 6 hrs to remove and install. and the price I was very pleased with it.






Kayla P.
Feb 2015
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$90
I have been using the company for at least 6 years. They are very close to me and quick to respond to any issues. The staff are polite and professional. They wear booties inside the house and always clean up after themselves. They are very protective and respectful of my home.

Michael S.
Jun 2014
1.0
Heating and Air Conditioning Service
I am a VERY UNSATISFIED CUSTOMER. Installation was not correct and had to come back and patch it up. Every time seasonal service/maintenance was performed on unit, tech was told unit was too loud and performance was poor. Neighbor had same unit installed by same company and it is effecient and quiet. In Fall of 2013 we had no heat. Circuit board was burned up and blower motor burned up. Replaced under warranty with us having to pay labor. Now summer of 2014 we have no AC. Unit very loud when AC kicks on , unit froze up like an ice cube, and no AC. 1st Choice tells us we need to have the unit pulled and taken to their office for repair and cost could be $750 labor !! They called the distributor and told them they feel we have a defective unit. 1st Choice says they have installed many of these units and have had no problem The distributor, Monroe Equipment in Waukesha will not back them up on this. Therefore 1st Choice says there is nothing they can do. I obviously got a lemon!! Now 1st Choice told ME to contact the manufacturer !!! If you buy a car that is a lemon are you told to go to the manufacturer??? No, the dealer does their job, stands behind their product, and makes it right. 1st Choice Heating and Cooling advertises that they believe in Complete Customer Satisfaction. I AM A VERY UNSATISIED CUSTOMER that paid $3500 for a furnace/AC and it is a lemon and no one will make it right!! I dont feel I should have to pay big bucks to have this lemon fixed.

Contacted the manufacturer . Got a response on 7/2/14 from ALLIED AIR Enterprises in South Carolina.
They will do NOTHING.

I continue to be a VERY UNSATISFIED CUSTOMER of
1ST CHOICE HEATING AND COOLING OF WAUKESHA WI
Response from 1st Choice Heating & Cooling
"This customer signed a contract in March 2011 for 1st Choice to install his equipment. We did not build or manufacture this equipment. His contract clearly stated the warranty terms, 1 year labor, 5 yrs. parts & 20 year heat exchanger warranty. His system ran for all of 2011 with no problems. We performed maintenance in 2012 and the unit was operating per manufacturer specifications. We performed maintenance in 2013 and our technician found a heating issue. We replaced a motor & board, the parts were covered under warranty and customer was responsible for labor. As a customer service we only charged customer $50 labor for both repairs (he didn't want to pay any labor) when he should have paid between $125-$225. Customer was unhappy with having to pay any labor and insisted on distributor name & phone # so he could get reimbursed for the labor. Customer called June 2014 for no cooling service call....tech found a leak in the coil and told customer charges would be anywhere between $600-$900 for labor, refrigerant & solder (not covered under warranty). There has not been the same or ongoing problem with the system...these are two separate incidents, one for heat and one for cooling. The distributor indicated that there was nothing they or the factory could do because labor warranty had expired. We gave the customer the phone number for factory but he refused it. Even though the distributor and factory told him they wouldn't do anything, 1st Choice, again, offered to give customer a discounted rate on labor/refrigerant and solder but he still refused the offer saying he wasn't paying for anything. We have maintained our end of the contract that the customer signed (he signed knowing what the warranty terms were) even going beyond, by discounting the labor on his repair in 2013. We have offered to discount this repair as well, which shows that we are all about customer satisfaction and are willing to help our customers within reason."

Todd M.
Jun 2014
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$4,000
unknown

Mary S.
Nov 2013
3.0
Heating and Air Conditioning Service
I don't remember nor the date of service. winter of 2011 or 2012
Response from 1st Choice Heating & Cooling
"We have no record of this customer's name or address in our system....could you please verify that we serviced this location by calling us at 262-547-2030"

Ben W.
Oct 2013
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$85
Brenda provided a prompt reply with good information and options. Very responsive and professional. I went with a different provider that replied just a bit sooner and is more local to my house.

Vipul R.
Oct 2013
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$750
GReat. Very professional. Came same day and got it fixed.

Donna P.
Dec 2012
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$3,200
Very prompt, brought all necessary equipment. Very smooth installation. They answered all my questions. Worked around my cats even though one of the men was allergic. Would definitely use their services again.

Loye B.
Sep 2012
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$147
They did a very good job. I was very pleased with them. The technician that came was very polite and knowledgeable.

WAYNE W.
Aug 2012
5.0
Heating and Air Conditioning Service
Yes, I recommend this pro
$3,400
they were very professional, performed very well, answered questions. We were very well satisfied!
Showing 1-25 of 45

Licensing

Insured

Licensed*

Trade License Number

1533526

Trade License Locale

Wisconsin

Trade License Authority

Department of Safety & Professional Services

Trade License Expiration

05/09/2029

State Contractor License Requirements

All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our Find Licensing Requirements page.

*Contact business to see additional licenses.

FAQ

1st Choice Heating & Cooling is currently rated 4.5 overall out of 5.

Monday: 12:00 AM - 12:00 AM Tuesday: 12:00 AM - 12:00 AM Wednesday: 12:00 AM - 12:00 AM Thursday: 12:00 AM - 12:00 AM Friday: 12:00 AM - 12:00 AM Saturday: 12:00 AM - 12:00 AM Sunday: 12:00 AM - 12:00 AM

1st Choice Heating & Cooling accepts the following forms of payment: Financing Available, Check, CreditCard

Yes, 1st Choice Heating & Cooling offers free project estimates.

Yes, 1st Choice Heating & Cooling offers eco-friendly accreditations.

No, 1st Choice Heating & Cooling does not offer a senior discount.

Yes, 1st Choice Heating & Cooling offers emergency services.

Yes, 1st Choice Heating & Cooling offers warranties.

1st Choice Heating & Cooling offers the following services: Furnace, air conditioning, and boiler installation and service. Ductless mini-split installation and service. Steam boiler installation and service.

We do not offer support on Oil Heating systems or Nest Thermostats.