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American TV & Appliance of Madison - West

About us

Additional phones - (515) 273-3000, (563) 359-5000, (815) 229-1400, (608) 275-7450. Additional fax - (414) 362-1339, (608) 275-7529. Cost is determined by the job. Additional DBAs - American TV, American TV and Appliance & Furniture, American Of Brown Deer, American Of Appleton, American Of Oak Creek, American Of Waukesha.

Business highlights

71 years of experience

Services we offer

Installation, TV antenna & furniture and mattresses., appliances, car stereo, computer electronics, gaming, home theater, repair and replacement of audio

Accepted Payment Methods

  • CreditCard
Reviews
3.614 Reviews
Number of StarsImage of DistributionNumber of Ratings
5
43%
4
29%
3
0%
2
0%
1
29%
Showing 1-14 of 14 reviews
Adrienne W.
May 2017
5.0
Yes, I recommend this pro
$200
They were up front with charges and completed work on time. I would recommend Modern TV.

Tom O.
Jun 2012
1.0
See above

Nancy W.
May 2012
4.0
Yes, I recommend this pro
$290
American's scheduling process is ridiculous. When you call for service, they give you a date they can come out. Then an automated call comes to you at 5 p.m. the day prior and you are assigned a 3-hour window. If that doesn't work for you, you start back at square one. It wasn't until I had to reschedule the second visit that I learned that I had the option of leaving a key or the garage door code for their "fully insured and bonded" techs. Wish they'd told me that earlier.

Angela H.
Feb 2012
5.0
Yes, I recommend this pro
$1,400
Prior to purchasing our dining set we went to American just to look. We found the perfect set and Kris (West location) was incredibily helpful. My father works for American, so she looked up our "family pricing" which was excellent. We knew this was the set for us, but we needed to wait a few weeks before purchasing. We were unable to get back to the West location to purchase and actually got it from the East location. My husband just ran in and found someone right away to help him. The transaction was smooth and simple, he was done in 15 minutes. Actually the sale that was running at that time was about 2% LESS than the "family pricing". We set up delivery for the coming week. 

The delivery people were very nice. They did arrive early and on very little notice. You would think early would be good, but with kids I wasn't quite ready for them yet. The delivery went without incident and they noted the issue I had with one of the chairs (which will be replaced). Overall we are very pleased with our purchase.

Jean V.
Jan 2012
5.0
Yes, I recommend this pro
$500
We paid them to take away my old dishwasher.  The installation was free or it was included in the cost of the dishwasher.  The installer was friendly and competent.

Dale G.
Dec 2011
5.0
Yes, I recommend this pro
$700
Fine.

Paul Q.
Nov 2011
5.0
Yes, I recommend this pro
$213
I think that the job was competent. We had bought the appliance from them about 13-14 years ago and it was pretty old. It was the first repair we had on it. We called and they came within a few days. They diagnosed the problem and ordered the part, and then came back and installed the part and it has been fine since then. They have done a very good job and we have had no complaints. They are a pretty big, local company and have a bunch of locations in Wisconsin. We only went to them because of the fact that we had purchased the appliance there and we knew they would be willing to service it. We have purchased many, many things from them, and they sell furniture, appliances, cameras and TVs and everything else. We have purchased many things over the years and have always been very pleased. They are also a local company and so buying local helps. I think that they are very competitive. The previous time we had them out for repair was a manufacturing defect from Maytag and they had to a re-installation of the heating coil in a dishwasher and the manufacturer paid for that since it was covered. They contacted us and said that they had this recall and wanted to come and fix my appliance. They asked me when I was available and scheduled an appointment, and the guy came in and did all the work and it didn't cost us anything, and so they were very responsible too and we were very pleased with that as well. They are a good company.

Sarah W.
Aug 2011
1.0
$4,000
The builder of our house said American was notorious for not bringing a water line to hook up the ice maker (they do this so they aren't liable for water damage if it is hooked up incorrectly) so we called and confirmed with American that they would be bringing a water line.
Installation day came and they didn't bring a water line, so they had to come out another day and install that.
Then our dishwasher started leaking, so they had to come out again to repair that.
A couple days later we noticed water was leaking from our ceiling into our basement, we had to fight American to get
them out to our house ASAP!  Water had been leaking out of our dishwasher and under our brand new red oak floors, and they were
totally ruined.  American over tightened a nut and it cracked when they repaired our dishwasher.

Dealing with American's Insurance company went smoothly.  They did pay to have our brand new house fixed, but it was inconvenient and just a terrible mess.

I will never do business with American TV and Appliance again, and I hope by writing this review you don't either!

Ann P.
Jul 2011
4.0
Yes, I recommend this pro
$300
They were good in scheduling the appointment and the work went fine.

Robert L.
Feb 2011
1.0
$350
--

Thomas W.
Jun 2010
4.0
Yes, I recommend this pro
$3,500
When I stopped by to look at appliances I had a budget in mind. After seeing what I wanted and realizing how expensive this would be I figured I should check around. A week later I stopped back again and stated what my budget was and what I wanted. The sales person explained that if I could wait a few weeks for the "big sale", I would be able to afford what I was looking at. He never called me like he said he would, but when I saw the sale in the paper I purchased all my appliances and saved $1500.

Barb G.
Sep 2008
5.0
Yes, I recommend this pro
$5,000
I thought that Kris Hodgkins did a great job. He came to our house and looked where we wanted the tv put up. He was creative and did a good job hiding the cables and wires. He was willing to come to the house several times to take the unit down when we had some wall treatments put up around the tv. I did not have a really good opinion of the store before, but his good service has improved my opinion greatly and I am going there to look a new appliances.

Judy S.
Aug 2008
4.0
Yes, I recommend this pro
$1,200
I had done a lot of research and found what appliances that I want at this store. I like to bargain with sales people and they were willing to work with me.

SARA N.
Nov 2006
1.0
$500
This was without a doubt the worst customer service experience I've ever had. The couch arrived, the delivery people got it stuck in my door frame, and then told me there was a 20 % restocking fee if they had to return it. They did not tell me that the couch was stuck, or that they had put a dent in my wall. The restocking fee was a lie. After they left, it took my fiance and I thirty minutes to remove the couch. I called American, explained the situation, and they invited me in to pick out a new couch. Two days later, they delivered the exact same couch that got stuck the first time. They did not take back the old couch, which had been blocking the hallway. I called, came in, and settled things. The right couch was delivered. It then took a month, several unreturned phone calls, unanswered letters, and emails, before I finally got ahold of someone high up enough to listen to the problem & refund the cost of delivery and fix the walls in the rental property.

Licensing

State Contractor License Requirements

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FAQ

American TV & Appliance of Madison - West is currently rated 3.6 overall out of 5.

American TV & Appliance of Madison - West accepts the following forms of payment: CreditCard

No, American TV & Appliance of Madison - West does not offer free project estimates.

No, American TV & Appliance of Madison - West does not offer eco-friendly accreditations.

No, American TV & Appliance of Madison - West does not offer a senior discount.

No, American TV & Appliance of Madison - West does not offer emergency services.

No, American TV & Appliance of Madison - West does not offer warranties.