This pro has maintained an average of 4.5+ star throughout their time with Angi.
This pro has maintained an average of 4.5+ star throughout their time with Angi.
About us
Direct Flooring is proud to serve the Chattanooga and surrounding areas since 2004. We are a family-owned business with over "600" Five-Star Google Reviews. Our goal is to offer the highest level of customer service to every customer. We Specialize in sales and installation of Carpet, Sheet Vinyl, Hardwood, Tile and Luxury Vinyl (LVP) Flooring. We have the BEST prices and largest selection in our area, and we offer In-home Samples on all our products! We are the only group to offer "Same-Day Estimates / Next-Day Installations" to help you get your job completed on time! All of our installation work is guaranteed and fully insured. Direct Flooring has been awarded multiple service awards in the Carpet & Flooring Industry, including: Expertise.com (A+ rating), Facebook (5.0 rating), BBB (A+ rating) and Google (5.0 rating), and Angi.com (5.0) Contact us TODAY to turn your home-improvement project into reality! Best Regards, The Direct Flooring Team
Business highlights
Eco Friendly
Se habla espanol
Family owned & operated
Emergency services offered
21 years of experience
Services we offer
Sales and Installations of: - Carpet - Vinyl - Hardwood - Luxury Vinyl Plank (LVP) Flooring -Sand & Finishing -Laminate
Services we don't offer
We do not offer Carpet Stretching, Floor Epoxy & Coating, and Ceramic Tiles.
Amenities
Emergency Services
Yes
Free Estimates
Yes
Warranties
Yes
Senior Discount
yes
Accepted Payment Methods
- Financing Available
- Check
Our recent projects
- 82
Assorted photos uploaded by Direct Flooring
Reviews
5.026 Reviews
| Number of Stars | Image of Distribution | Number of Ratings |
|---|---|---|
| 96% | ||
| 4% | ||
| 0% | ||
| 0% | ||
| 0% |
Filter reviews by service
Showing 1-25 of 26 reviews
KL K.
Jul 2025
Flooring
I have used them for about 5-10 different projects over the past few years. They have a good price on materials and I am happy with the quality. Typically we use the commercial grade lvp. I have used it in schools, offices, and other commercial properties. So far everything has held up and looks great. They are my go to source for LVP. I like the new showroom they have a lot of nice displays and helpful staff.
Valentine V.
Jul 2025
Flooring
Jordan and Direct Flooring team have been nothing but wonderful to work with. Communication was spot on. Professional. Would definetly do business again!
Megan E.
Apr 2025
Hardwood Flooring Service
While we chose to work with a family friend instead because of the nature of our job, Direct Flooring was prompt, pleasant, and professional. Should we have a more "normal" job in the future, we will definitely be calling them.
Daniel B.
Nov 2024
Flooring
Direct flooring was a pleasure to do business with and would recommend to anyone needing flooring needs. Sales and service was a great experience. Installation was on time and efficient.
Avery J.
Nov 2024
Flooring, Hardwood Flooring Service + 1 more
They do an outstanding job in all needs for flooring! Give them a shout and you will NOT be disappointed!
Jason A.
Nov 2024
Hardwood Flooring Service
The team at direct flooring are the best! You will be completely satisfied from start to finish.
Whitney E.
Apr 2024
Hardwood Flooring Service
Some miscommunication with dates but that is partially my fault, they made a great effort to still get my install completed in the time frame I requested. The install itself, overall is good, on the refinishing section there is a lot of missed fill work (lots of nails visible), an obvious drop/drip of stain that wasn't smoothed out, and the installers were not very selective with the boards they used and installed so there are a lot of pieces with bug drill holes that could have not been used as I had ordered extra material.
Grace B.
Jan 2024
Ceramic Tile Service
They were able to get a team out fast and do all the work from opening up the wall to locate and repair the leak that caused the damage to the floor to repairing the drywall after. And of course they fixed the subfloor and the new tile looks amazing!
Bruce L.
Jan 2024
Flooring
Did good job
Rachel T.
Dec 2023
Carpet Installation
Very prompt to get the job finished. They did an excellent job and didn’t leave any messes behind.
Josh B.
Dec 2023
Flooring
Direct Flooring has the best LVP in town. Without a doubt they have the best prices, service, and quality. I’ve ordered over 60,000 Sq ft from them this past year and couldn’t be happier. Jordan Parker is the best sales rep and will take care of you 24/7/365! The flooring is by far the best option not just in the city but the entire southeast!
Chris K.
Dec 2023
Flooring
Direct Flooring is the best company in town to help with your flooring needs. The sales staff are very friendly and all they care about is making customers happy with there investment. They did a great job and cleaned up on our lvp / Flooring project!!! 1 million star review. They went above and beyond my expectations.
Allen L.
Dec 2023
Flooring, Hardwood Flooring Service
The quality of work was great the installers was professional and did a wonderful job. I would highly recommend Direct Flooring for any Flooring job. They also installed carpet for my company and everything looked great. Thanks Mr.Jorden for your hard work and dedication that you put in your company , it shows in the employees and the quality of work , I'm glade I choose Direct Flooring, and will continue to use them in the future Merry Christmas and a Happy New Year.
Gina S.
Dec 2023
Flooring
Wonderful group of people: helpful, knowledgeable, and efficient. Jordan is on top of it so that our project moved along smoothly. He had great recommendations and understood what we were trying to accomplish. We've gone to The Direct Flooring a few times now for our rentals and will for future floor projects too. They have great prices and are fast at their job. Recommended especially for rental property owners that need reliable, fast, honest, good work.
Derek H.
Dec 2023
Flooring
Jordan and his family were a pleasure to work with. Would love to work with them again in the future!
Matt H.
Dec 2023
Flooring, Hardwood Flooring Service + 1 more
Great service and communication
Bob M.
Dec 2022
Carpet Installation
I’ve used Jordan multiple times over the years, and I couldn’t be happier with the results. He is incredibly responsive, and his installation crew is second to none. Highly recommend!
Ceaira R.
Dec 2022
Flooring
The guys arrived in a timely fashion and got right to work. What I liked the most is that they cleaned up after themselves no mess left behind. Someone from the store was in contact with me the entire time and was able to answer all my questions. I requested a quote and picked out my material at 5 pm these guys were at my house the next day at 10 am. If you need a job done quickly, professionally, and durable these are they guys to choose.
Geoff R.
Dec 2022
Flooring, Carpet Installation
Jordan Parker is always amazing I have used him for probably 15 years or more he is always on time and does exactly what he says he’s going to do I wish everybody was a true professional like this company I highly recommend them. Geoff Ramsey
Robert C.
Dec 2022
Flooring
Wonderful. Good work for a fair price
Florina P.
Dec 2022
Flooring, Carpet Installation
The carpets came out perfectly. Jordan was great to work with!
Lynne C.
Dec 2022
Flooring
The prices and service were great. Real personal service, much appreciated
Darrian P.
Dec 2022
Flooring
Jordan and team are the epitome of professionalism.
Drew P.
Dec 2022
Hardwood Flooring Service, General Remodeling
The direct flooring team showed up same day for my estimate on LVP floor installation. Next day installation. The LVP looks fantastic in my home.
Daniel B.
Dec 2022
Carpet Installation
Direct flooring was a pleasure to do business with. Very prompt and courteous service. Arrived on time and did great installation. Would use again
Licensing
Insured
Licensed*
Trade License Number
26-0470247
Trade License Expiration
10/31/2025
State Contractor License Requirements
All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our Find Licensing Requirements page.
*Contact business to see additional licenses.
FAQ
Direct Flooring is currently rated 5.0 overall out of 5.
Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 2:00 PM
Sunday: Closed
Direct Flooring accepts the following forms of payment: Financing Available, Check
Yes, Direct Flooring offers free project estimates.
No, Direct Flooring does not offer eco-friendly accreditations.
No, Direct Flooring does not offer a senior discount.
Yes, Direct Flooring offers emergency services.
Yes, Direct Flooring offers warranties.
Direct Flooring offers the following services: Sales and Installations of:
- Carpet
- Vinyl
- Hardwood
- Luxury Vinyl Plank (LVP) Flooring
-Sand & Finishing
-Laminate
We do not offer Carpet Stretching, Floor Epoxy & Coating, and Ceramic Tiles.