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Mike Reichenbach Ford

Auto Service, Auto Sales, Engine Repair,

About us

A family owned Ford and Lincoln car dealership with Mike Reichenbach as the President and wife Charisse Reichenbach as the Director Marketing. 60+ Employees. This is the heritage Ford dealership in Florence, having been in business continuously since the 1940s. We offer sales and service of both new and pre-owned cars and trucks, plus a full service Collision Center, parts department, accessories and Quick Lane tire and auto center.

Business highlights

17 years of experience

Services we offer

Ford Truck Store with Diesel Shop. New Ford and Lincoln Vehicle Sales with the best selection in the Pee Dee. Certified Pre-owned Fords and Lincolns plus great Quality Pre-Owned cars and trucks - any make and any model. Financing. Huge selection of Parts. Service any make/model vehicle, with warranty service for Ford and Lincolns. Full service Collision Center with paint booth, working with most major insurance companies.

Accepted Payment Methods

  • American Express
  • Check
  • Visa
  • Discover
  • MasterCard
Reviews
4.614 Reviews
Number of StarsImage of DistributionNumber of Ratings
5
79%
4
14%
3
0%
2
7%
1
0%

Filter reviews by service

Showing 1-14 of 14 reviews
Evan L.
Jan 2017
5.0
Auto Service
Yes, I recommend this pro
unknown

Inez F.
May 2016
5.0
Auto Service
Yes, I recommend this pro
.

Jesse P.
Nov 2014
4.0
Auto Service
Yes, I recommend this pro
$400
did not fix one week ago.

Steven H.
Dec 2013
2.0
Auto Service
$339

1 week later I noticed that my truck (2005, F150, Lariet, 4x4) was shifting into neutral by itself as I attempted to accelerate from a stopped position. I checked the transmission fluid dipstick and the fluid barely registered. I had no transmission fluid leaks, they had apparently failed to place enough transmission fluid in my truck during the exchange. I contacted Reichenbach Ford and they sent 2 technicians to my home to add Mercon 5 fluid to my transmission. One of the technicians stated that the technician who completed the exchange on 10/10 probably did not calibrate the pressure exchange equipment or did not take into account that I had a transmission cooler on my truck. I asked if they do not check the dipstick after completion. They added Mercon 5 fluid to a normal level. The next day I checked my paid invoice from Reichenbach Ford and discovered that during the initial transmission service they had placed ATF Syn 1 transmission fluid in my transmission instead of Mercon 5 that my service manual calls for and the same fluid that the 2 technicians had added to my transmission for a normal level. I contacted a certified technician at a different Ford dealership and he stated that the Syn 1 should not be used in a 2005 transmission for it would break down the seals in an older transmission, and that they should have used Mercon 5. I contacted Reichenbach Ford and asked that the entire job be redone at no charge and Mercon 5 be used as the manual indicated. They did redo the job at no charge and they did use Mercon 5. I received no apology from Reichenbach Ford on the day they redid the work and I waited from 8am until 2pm for the job to be done correctly. I will never take another vehicle there for service.



Ryan C.
Sep 2013
5.0
Auto Service
Yes, I recommend this pro
$1,150
The AC in my truck stopped working. They diagnosed the issue and notified me of the parts that were required for the repair. They also coordinated with my Assurant vehicle warranty service to ensure of what was covered and what was not. The service was finished when I was told it would be. The staff was very courteous. They were also very helpful in dealing with the warranty service. I would take my truck to them again for any future warrantied major service needs.

SHANNON C.
Jun 2013
5.0
Auto Service, Engine Repair
Yes, I recommend this pro
$4,200
They kept me informed the whole way how everything was going.

Donald Y.
Sep 2012
5.0
Auto Service
Yes, I recommend this pro
$25,000
of the 3 dealerships i sent emails and online chat responders mikes dealership was the only one that called me back(45 minutes) after i got off line. we had a appointment to see him the very next morning. a sales man gerry listen to what our needs was and future requirements and within a few minutes had us a saturn outlook pick out and ready to go. got us with our budget and back on the road that same day. the computer system was running bad in there office due to mother nature but, worth the wait considering we have a much safe and dependable auto. now.. will be bad to see gerry and mike reichenbach ford dealership.

William B.
Jul 2012
5.0
Auto Body Work
Yes, I recommend this pro
$2,000
Mike Reichenbach Ford is excellent. They did a good job on my pick-up truck. It looked good as new when it was done; couldn't tell that it been worked on. I'm very pleased with the work done by Mike Reichenbach Ford and would recommend them.

James T.
Jul 2012
5.0
Auto Service
Yes, I recommend this pro
$30
Mike Reichenbach Ford are friendly and courteous. They seem to be experienced also. They are good overall. They are the kind of people who want to do their job right. I would definitely use them in the future.

Linda C.
Jun 2012
5.0
Auto Service
Yes, I recommend this pro
$1,000
They are very courteous, thorough, and fair with their pricing. The overall experience is excellent. They are professional, punctual, and responsive. I would use this provider again.

Susan K.
Feb 2012
5.0
Auto Service
Yes, I recommend this pro
$45
.They are an excellent dealership and I will continue to take my car to this service.

Wilder H.
Jan 2012
5.0
Auto Service
Yes, I recommend this pro
$10
Excellent

Kathy A.
Jun 2011
5.0
Auto Service, Auto Sales
Yes, I recommend this pro
$246
They delivered truly superior customer service and on time too.

Michael C.
Feb 2011
4.0
Auto Sales
Yes, I recommend this pro
$14,000
My wife and I are expecting our first child and I wanted to get her a more reliable vehicle. After, some online research, I saw that Mike Reichenbach Ford of Florence had a great deal on a certified used Ford Fusion. I called the dealership and talked to a sales representitive about the vehicle. The salesman stated that he wasn't sure if it had been sold or not and would have to check the lot and verify. He got my name and number and promised to call back within five minutes. He never did. Twenty five minutes later, I called the dealership back. This time, I got another salesman. I hadn't wrote down the first representitive's name so I couldn't ask for him. I explained about the car again. He gave me the same response about needing to verify the lot to make certain it was still available. This time, I did get a confirmation call back. The representitive said that it was still there and that he would gladly hold the vehicle for me to test drive the next morning. I thanked him for his help. I called my wife to tell her the news. She was excited. We both were. But thirty minutes later, I got a call back from the dealership. It was the original salesrep that I had talked to over the phone. He appologized to me and introduced himself as the head over the used car department. He also called because he had some bad news. They had just sold the car!! I told him I wasn't upset. Their are plenty of other dealerships and I would keep looking. Because of the miscommunication, the head representitive quaranteed a vehicle within the same mileage and condition for the same price as the Fusion that was sold. He had just gotten several Fusions that day and wanted for us to take a look at them. I was warned that the vehicles hadn't had time to be detailed and that they would accommodate that, after the fact. Reluctantly, I kept the appointment. The next morning, my wife and I were at the dealership. We met up with the second salesrep from over the phone. They didn't have several but three to choose from. One a sport and of a higher price. The rep pulled a Fusion around for us to inspect. I was horrified at what I saw! The vehicle had more mileage, a cigarette burn on the passenger seat, stains in it, and all the hubcap/rims chipped and broken!! He had another Fusion. It was in the condition that I wanted and within the mileage. The price, on the other hand, would be just a little more. My wife loved it and I was happy. During the sales process, the salesrep was very helpful. Since I had certified the Fusion, I was to get floor mats. He said that they would be in within four days. Later that week, I called to check up on them. He said that he would get back with me, as soon as he found out. I never got a call back. The same happened the second, third and fourth time that I called about them. This run-a-round took three weeks from the initial sale. I gave up, in the end, and just bought some at the local auto sales store. My advice is to be cautious and forwarned, when going to this particular dealership. "Mike Reichenback Ford. Loooonnnggg name. Eaaaaassssy headache"!!!!
Response from Mike Reichenbach Ford
"This is Mike Reichenbach, the owner of the dealership. I just read about the member's experience here. I am disappointed with what happened. I've tried to call the member on four occasions since then, but I've not received a call back. I may have wrong numbers. I've tried both numbers I have available, one ending in 1255 and the other ending in 8419. My wife and I work very hard to exceed every customer's expectations. However, we are not perfect. What makes our dealership different from other stores is that when mistakes are made, we'll address and rectify the issue. However, we can't rectify the issue if we don't know about it. As sorry as I am that the member had an issue, I'm more sorry to just find out about it now, months later. We do everything possible to take care of customers, but we can't fix what we don't know. If the member reads this reply, I ask that he call me at the dealership at (843) 664-4141. I'm responding because I care, and I'd like to rectify the situation. The comments you submitted in your email to us dated 12/17/2010 truly reflect who we are as a dealership. After you bought the vehicle, you wrote: "I just wanted to thank the staff at the dealership for friendly and comfortable environment. Stephan Moore was above excellent in his handling of our purchase. It meant a lot to me also that the owner himself (Mike Reichenbach) went out of his way to make my wife and I feel at home. Sometimes a simple smile and hand shake will do that for ya. Thanks again." Our goal is that that level of service goes beyond the sale into after the sale. Again, we aren't perfect, but no one is. Please call me so I can make it right. Thank you. Mike Reichenbach"

Licensing

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FAQ

Mike Reichenbach Ford is currently rated 4.6 overall out of 5.

Monday: 8:00 AM - 7:00 PM Tuesday: 8:00 AM - 7:00 PM Wednesday: 8:00 AM - 7:00 PM Thursday: 8:00 AM - 7:00 PM Friday: 8:00 AM - 7:00 PM Saturday: 9:00 AM - 4:00 PM Sunday: Closed

Mike Reichenbach Ford accepts the following forms of payment: American Express, Check, Visa, Discover, MasterCard

No, Mike Reichenbach Ford does not offer free project estimates.

No, Mike Reichenbach Ford does not offer eco-friendly accreditations.

No, Mike Reichenbach Ford does not offer a senior discount.

No, Mike Reichenbach Ford does not offer emergency services.

No, Mike Reichenbach Ford does not offer warranties.

Mike Reichenbach Ford offers the following services: Ford Truck Store with Diesel Shop. New Ford and Lincoln Vehicle Sales with the best selection in the Pee Dee. Certified Pre-owned Fords and Lincolns plus great Quality Pre-Owned cars and trucks - any make and any model. Financing. Huge selection of Parts. Service any make/model vehicle, with warranty service for Ford and Lincolns. Full service Collision Center with paint booth, working with most major insurance companies.