About us
A family owned Ford and Lincoln car dealership with Mike Reichenbach as the President and wife Charisse Reichenbach as the Director Marketing. 60+ Employees. This is the heritage Ford dealership in Florence, having been in business continuously since the 1940s. We offer sales and service of both new and pre-owned cars and trucks, plus a full service Collision Center, parts department, accessories and Quick Lane tire and auto center.
Business highlights
Services we offer
Ford Truck Store with Diesel Shop. New Ford and Lincoln Vehicle Sales with the best selection in the Pee Dee. Certified Pre-owned Fords and Lincolns plus great Quality Pre-Owned cars and trucks - any make and any model. Financing. Huge selection of Parts. Service any make/model vehicle, with warranty service for Ford and Lincolns. Full service Collision Center with paint booth, working with most major insurance companies.
Accepted Payment Methods
- American Express
- Check
- Visa
- Discover
- MasterCard
Number of Stars | Image of Distribution | Number of Ratings |
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Filter reviews by service
1 week later I noticed that my truck (2005, F150, Lariet, 4x4) was shifting into neutral by itself as I attempted to accelerate from a stopped position. I checked the transmission fluid dipstick and the fluid barely registered. I had no transmission fluid leaks, they had apparently failed to place enough transmission fluid in my truck during the exchange. I contacted Reichenbach Ford and they sent 2 technicians to my home to add Mercon 5 fluid to my transmission. One of the technicians stated that the technician who completed the exchange on 10/10 probably did not calibrate the pressure exchange equipment or did not take into account that I had a transmission cooler on my truck. I asked if they do not check the dipstick after completion. They added Mercon 5 fluid to a normal level. The next day I checked my paid invoice from Reichenbach Ford and discovered that during the initial transmission service they had placed ATF Syn 1 transmission fluid in my transmission instead of Mercon 5 that my service manual calls for and the same fluid that the 2 technicians had added to my transmission for a normal level. I contacted a certified technician at a different Ford dealership and he stated that the Syn 1 should not be used in a 2005 transmission for it would break down the seals in an older transmission, and that they should have used Mercon 5. I contacted Reichenbach Ford and asked that the entire job be redone at no charge and Mercon 5 be used as the manual indicated. They did redo the job at no charge and they did use Mercon 5. I received no apology from Reichenbach Ford on the day they redid the work and I waited from 8am until 2pm for the job to be done correctly. I will never take another vehicle there for service.
"This is Mike Reichenbach, the owner of the dealership. I just read about the member's experience here. I am disappointed with what happened. I've tried to call the member on four occasions since then, but I've not received a call back. I may have wrong numbers. I've tried both numbers I have available, one ending in 1255 and the other ending in 8419. My wife and I work very hard to exceed every customer's expectations. However, we are not perfect. What makes our dealership different from other stores is that when mistakes are made, we'll address and rectify the issue. However, we can't rectify the issue if we don't know about it. As sorry as I am that the member had an issue, I'm more sorry to just find out about it now, months later. We do everything possible to take care of customers, but we can't fix what we don't know. If the member reads this reply, I ask that he call me at the dealership at (843) 664-4141. I'm responding because I care, and I'd like to rectify the situation. The comments you submitted in your email to us dated 12/17/2010 truly reflect who we are as a dealership. After you bought the vehicle, you wrote: "I just wanted to thank the staff at the dealership for friendly and comfortable environment. Stephan Moore was above excellent in his handling of our purchase. It meant a lot to me also that the owner himself (Mike Reichenbach) went out of his way to make my wife and I feel at home. Sometimes a simple smile and hand shake will do that for ya. Thanks again." Our goal is that that level of service goes beyond the sale into after the sale. Again, we aren't perfect, but no one is. Please call me so I can make it right. Thank you. Mike Reichenbach"
Licensing
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