I think I've answered these questions in the long narrative above. I'll make this one as clear and brief as possible. 1. Estimates. There are 2 kinds -- the size of the room, and the size of the carpet that will be cleaned. Make sure you know what you're paying for. The carpet guy may measure the room in about 30 seconds, and charge you X amount per square feet. But large pieces of furniture or items that can't be moved are covering carpet that you're about to be charged for. It all adds up. Be smart; only pay for the square feet that are actually cleaned. In an empty room, length x width = square footage. If your room is not empty, and you pay the empty room price (which is how they estimate the cost), then the old saying is true, "a fool and his money are easily parted." A more detailed estimate is not only a more professional estimate, it's also your fair and honest right to expect. 2.Spots & Stains. These are not the names of your pets (I hope!), they are the names of carpet problems. Ask the boss how he will remove the stain; whether it will come back; will the cleaning solution bleach the color from the carpet. You need to know these things. Speak to him calmly, write what he says, say it back to him. This is a great way to let him know that you and he have reached an understanding about stains and spots. Oh, by the way, every tiny droplet of wine or some other stain is NOT a "stain" in the carpet cleaning service industry. Do not go around with a microscope finding 100's of "stains" or you'll find that most of them don't get removed, and should not. And if your carpet is so old, and has that many stains since last cleaning, don't expect any cleaning service to make the carpet be as bright and fresh as it was when it was installed. You waiting too long to clean your carpets just makes more small stains. It's not the cleaner's fault if they don't all come out. 3. It takes much less time to clean carpets than you might think. Carpet cleaning is basically shooting warm, soapy solution into the carpet, and then sucking out the loosened stains and gunk about 1/2 a second later. In my opinion, this technology, called by many names, is not very efficient. But if you go SLOW, do several passes, and allow the solution to soak down into the carpet deeply, then suck up the gunk, and then do it all again with just clear, warm (not hot) water, you're likely to get fairly good carpet cleaning. 4. How often? The entire carpeting in your home should b cleaned at least once a year -- or every 9 months if you are the meticulous type. Then the carpet should be cleaned in high traffic areas every 4-6 months. Here is an example schedule: Jan or Feb 15 - all high traffic areas June or July - whole house (all carpeted areas) October - all high traffic areas 5. Here are some DO NOT CLEAN times: When there is snow or heavy rain When there is heavy dust or urban soot When someone in the residence is sick or has been sick recently When other big projects such as painting, plastering, etc. are going on, either internally or externally. 6. Keep in mind: Fleas are born and become active in rainy weather, and can get under the house or under carpeting laid down outdoors (even for a few minutes). Smoke from trash fires, burning buildings, or industrial smoke will get into the carpet and probably won't come out. Ever. Wine spills - pour 1/3 or more cup of SALT on the stain. Let it sit for 1/2 an hour then vacuum it up. Do NOT rub the salt into the carpet! Other stains - don't rub or grind stains deeper. They are usually on the surface of the carpet. Leave them alone until a good carpet cleaner can come to your house for professional service. 7. STIFF, GOOPED, UNSOFT carpet. This happens when the carpet cleaner (or you) put too much soap in the cleaning tank. You don't need suds, you need chemical action. Often, the fewer suds, the better. Don't think that more suds = more cleaning power; that's just not true. When the carpet dries and the fibers are like a sculpture of a lawn (stiff, sticking up like moosed hair) that means the carpet has dried with soap still coating the carpet fibers. NOT GOOD. You need to re-shampoo 2-4 times with nothing but warm water. 8. Raking the carpet. It's almost out of style now, but there is something called a carpet rake that should be used. It is like a regular lawn rake, but the teeth are softer and there not as many. The carpet rake is an essential tool. It is used to lift the carpet fibers, separate them, and allow them to dry so they will be soft and true to their design. If you use a carpet rake, don't scrub the carpet back and forth! Pull the rake over the carpet gently, bringing it toward you. Don't do a back-and-forth motion. Pull, lift, move over 6 inches, pull, lift, etc. The carpet will look great when you finish and it will dry faster and be much softer when it is dry. All good things. When the carpet cleaners have gone, open the windows (do NOT ask them to do this...they sometimes can't resist the notion of coming back through an open window to take home a "souvenir" of their visit). Let the fresh air flow around your newly cleaned carpet. (Don't do this if it's rainy or otherwise a yukky day). Ok, that's enough for now. Clean carpeting is not a luxury reserved for queens and Mayor Bloomberg. You deserve clean carpets too! But you MUST be firm and clear with any carpet cleaner. If they are offended by your questions or requests, they'll get over it -- that's not your problem. If they act very offended, they are probably less than completely trustworthy. It might be better to pay top dollar and get honest service, rather than going cheap and regretting it a couple of months later. I used ABC Carpet -- once. That was enough. I'm a fast learner. How about you? Peace, ~RC