We called Paul from Homebase Systems. It took him a day or 2 to respond, but some of the other companies we contacted did not respond at all. He is very responsive over e-mail, because he has a Blackberry. He was very nice on the phone. He came in personally and did an estimate promptly. The prices for the swing-arm mount and cables from them were not the cheapest, but it was easier to have them bring everything. The price for labor was $600, $180 for extra labor for studs (because we needed them), the rest $750 was for the Omnimount swing-arm mount, numerous 35 foot cables and parts. Paul explained everything in great detail (very important). He came in with another guy, Neil, who said he has done around 500 of these installs. And that is what it looked like. The 2 of them worked quickly, but because we had a swing arm, it took about 4 hours. I researched on the Internet how to mount, and Net folks say you have to open the wall, look how many studs and add a stud, if reinforcement is necessary. Well, Paul and Neil just made 2 small square holes, which were later completely covered by the mount. Since we only had 1 stud, they needed to add support. So, they went to Home Depot, bought studs. Then they did this amazing thing -- they cut the studs to exact size, covered them in glue and inserted the studs inside the square holes and right into the wall. I was blown away -- no wall opening necessary, and the right support is there. I still don't quite get how they fit the studs through the small holes. Then they mounted the TV and routed the cables inside the wall and out of a hole they made near the floor in a niche by the fireplace. The cable holes are neatly covered by special plastic covers. The cabling they did behind the TV is super neat. They asked how we want the cabling done -- completely unseen, but then the swing arm does not move as well, or some cables showing, but the swing arm moves freely. We opted for better arm movement. Still, the cables barely show. They connected Nintendo Wii sensor bar and routed its cable along with the other cables. We were worried the most how the TV would hold on the flimsy stud above the fireplace -- with the added support it feels very solid, like a rock. And we have a swing arm, which puts lateral forces on the studs, but the mount is super sturdy anyway. They helped me untangle cables that I wanted added, then neatly tied extra cables with cable ties after work, and vacuumed. They answered non-related questions I had regarding building a home entertainment system. Before I called Homebase, I thought I was going to do the mount myself. My buddy did it. However, it is a LOT of work for a novice, and if you need extra studs, then it is quite difficult. Especially complex above a fireplace. So, I decided to try the pros, and Paul and Neil really are exceptional. Yes, they are expensive, but I saved so much time, and I have full confidence that my TV will not fall and take down the wall with it. They are highly recommended!