Staged2sell

The principal aim in home staging is to allow potential buyers to walk into the house and have that “this is it, this is home” feeling. Once a potential buyer can say, “I love it,” they are willing to look past some of the criteria they had on their “must have in my next house list” before they walked in the door. That’s why it is critical to pay attention to even the smallest detail when staging a home to sell. Little things like overcrowded rooms, personal memorabilia, dripping taps or doors that stick, all help the buyer emotionally disengage from the house. The annoyances or problems they will have to deal with later build up in their minds, and their thoughts turn to the next listing appointment they have with their agent as they mentally tick your house off their list of possibilities. Another often overlooked aspect of why home staging works is that most potential buyers search online before ever contacting a real estate agent. Studies have shown that 90% of buyers in Canada and 70% in the US look for their next dream home on the Internet. Your listing photos need to captivate them enough to want to take the trouble of seeing your house in person.