Divisa, Inc.

Divisa was hired Jan 1 2021 to build our new brand identity, website design, brand design and to take our new product to launch. Divisa failed to deliver anything within the scope of brand building, website design, content, logo design etc. Here is the Brand Package we purchased and NO DELIVERABLES were provided to our team. When we requested wireframes of website, design concepts for website, landing pages, pantones/font for brand identity, website content etc, they did not provide anything and refused to provide wireframes to showcase design layout. 60 days into a 180 project no deliverables were provided to our company outside of competitor analysis. I was told they do not provide wireframes etc for us to review and approve. Divisa was fired for breach of contract and we are now headed to a breach of contract lawsuit. Nothing below listed in our contract was delivered. Foundational Brand Builder (Phase I: Month 1-6) Your brand will be focusing on: (1) establishing and enhancing your digital foundation by developing your e-commerce site and branding identity (2) increasing overall brand visibility, and (3) increasing brand reputation and trust by ensuring brand consistency across all your digital channels (E-commerce, social, etc.) STEP 0: BRAND AUDIT DIVISA assigns a team specifically for your brand. We get to know you - your strengths, challenges, history, and current needs - and we get to know your target consumer. STEP 1: E-COMMERCE SITE DEVELOPMENT, MIGRATION & ENHANCEMENT Including but not limited to Shopify Development/Migration/Enhancement/Customization, Call to Action (CTA), Visitor Guidance, UX/UI, Content Creation, Product Pages, Category Pages, etc., Search Engine Compliance, etc. Timeline: 2-3 months STEP 2: INITIAL GO-TO-MARKET (GTM) STRATEGY DEVELOPMENT During M1-M6, we will develop and outline a cohesive Initial Go-To-Market (GTM) strategy that will cover various digital visibility strategies to be applied in M7-M12. MARKET TESTING & DATA COLLECTION: Understanding initial market response by the collection and analysis of data points. SEARCH STRATEGY: Establishing organic search visibility through our proprietary FFSEO (First Foundation Search Engine Optimization). SOCIAL STRATEGY: Optimizing your brand's visibility through various social media strategies including but not limited to FB/IG brand awareness campaigns, influencer marketing strategies, and platform best practices. MEDIA/PR STRATEGY: Strategic online media outreach, mentions, and placements (Consulting Only. Actual media placement/mention costs are not included) STEP 3: INCREASING BRAND REPUTATION & TRUST We will be focusing on three things to improve brand reputation and trust by: 1. Producing and delivering new visuals 2. Setting up Customer Review campaign 3. Implementing a customized social validation strategy on Instagram and FaceBook