A good cleaning ad should showcase deals, emphasize the convenience your company provides, and inspire trust in your brand
Showcasing limited-time offers or seasonal price cuts effectively motivates potential customers to engage with your brand immediately.
Focusing your messaging on the convenience of a professionally maintained home appeals to busy clients seeking a better lifestyle.
Displaying positive reviews and high ratings builds the essential credibility needed for strangers to welcome your team into their homes.
Using clear instructions, like asking for a quote, ensures that interested readers know exactly how to book your services.
The great thing about running a cleaning business is that it’s not difficult to explain the value you bring to your target audience. Everyone loves a sparkling clean home, so it doesn’t take much to convince a customer to hire you.
However, finding a steady stream of local customers can be the hard part. That’s where cleaning ads come in. This guide will break down some of the top selling points you should focus on, what good ad copy looks like, and what platforms are best suited for your ads. Here’s everything you need to know to create lead-generating ads for your cleaning services.
When you run a cleaning business, you need a specific type of ad that appeals to those who are in the market for cleaning services. Here’s a look at some of the things to include in your ads, from trust to deals, and what to be mindful of when creating your ad.
If you have any deals going on for your cleaning company, ads are the perfect spot to highlight them. Whether you want to target new customers, a seasonal deal, or get past customers to return, running an ad for a special promotion is a surefire way to get clicks.
“Why spend time cleaning when you can have someone do it for you?” This simple statement resonates with countless busy homeowners. That’s why your cleaning ads should emphasize the convenience factor to get more leads and customers.
Who wouldn’t want their home cleaned from top to bottom by the time they were done with work? These are the types of statements that can get someone to click, and exactly what your cleaning company should be using in your ads.
From testimonials to your five-star rating on Angi, ads are the perfect place to highlight that you’re a trusted and professional cleaning company. With countless cleaning services to choose from, homeowners will turn to reviews and ratings to select one they trust. Provide that info upfront in ads so they choose your cleaning company over others.
A compelling cleaning ad should have the right length for the platform it is on—otherwise, it will get cut off before a potential customer can read it all. Each platform has their own space limits, and you’ll have to trim your ad to fit those limits.
Here are the ad length limits for some of the most popular platforms:
Responsive Search Ads: Up to 15 headlines (30 char) and 4 descriptions (90 char). Google uses AI to mix and match these.
Facebook: 40 characters maximum for the title; 125 characters for the body
Instagram (video): Up to 90 seconds (though 15–30s is the "sweet spot" for conversion).
YouTube (video): Bumper Ads: 6 seconds. Non-skippable: 15 seconds. In-feed: Unlimited.
Your cleaning business’ ad will need a call-to-action (CTA) somewhere. It should have a next step that a customer should take.
For example:
Get an instant free quote—fill out the form below!
Or:
Join our mailing list for a chance at a free home cleaning—enter your email address below.
So what does a good cleaning ad look like? Here are a few great examples.
A general ad merely lays out the service you offer and emphasizes some of the principles listed above. It may look something like this in a search engine ad campaign:
Tired of cleaning? Let us do it for you!
Let us tidy up your home for you. Why spend the day cleaning the house when you could relax instead? Get a free quote today!
The purpose of this type of ad is to get the customer to act now on a big discount that is only available for a short time. It could look something like this:
This week only: Get your entire house cleaned for 50% off!
We are slashing the price of a full home cleaning by 50% for one week only. Fill out this form to schedule your cleaning today.
Another ad idea is to highlight how the cleaning service can solve a problem the customer has, rather than merely offer convenience. For example:
Is dust causing allergies in your home? A deep cleaning may help!
Dirty fans, walls, and more can lead to a build-up of dust and other impurities that can affect the air quality in your home. Schedule a deep cleaning today to breathe easier tomorrow.
Show before and after photos of past cleaning jobs to give people a glimpse of just how clean their household could look if they hired you. This can be an effective way to show the impact a good cleaning can have, and it’s a simple ad to produce. Use this type of visual aid in Instagram and Facebook ads for maximum effect.
Dirty homes are no match for Jane’s Cleaning Service.
Check out these before and after photos of real homes we’ve cleaned to get an idea of what we can do for your house.
Writing ads is one thing, but figuring out where to run them is quite another. Here are a few of the best places to advertise your cleaning company.
Sign up for an Angi account so people searching for cleaning services in your area can find your company. You can also advertise your company on Angi, making the chances even greater that you’ll get leads.
Facebook’s visual nature and the fact that you can easily connect with your target audience makes it a great platform for advertising. Create carousel ads that show a home before and after your team cleaned it, and target them to people who live within your target geographical region.
Instagram is also effective for this type of small business advertising. Use it to create video clips showing your team at work, such as a time-lapse of a recent cleaning job.
Google Ads are one of the most effective ways to advertise. You can target specific keywords in a tight geographical area, limiting the amount of money you spend on ads while maximizing their effectiveness.
These pay-per-click (PPC) advertising campaigns will put your business at the top of search results. Use them to advertise to potential clients who wouldn’t know you exist otherwise.
Whether you decide to run ads yourself or hire someone to do it for you, investing in paid ads can definitely pay off in the long run. It’s a great way to reach local customers who are actively looking to book home cleaning services.
From highlighting reviews to seasonal deals, play around with your ad copy and see what works best for your cleaning business.
I had FabClean 614 clean my apartment, and she did an outstanding job. She was so professional and efficient. My apartment looks absolutely spotless every surface, every corner, all cleaned to perfection. Definitely highly recommend FabClean 614 if you're looking for top-notch cleaning...
Fab Clean 614Best cleaning I've had at my property
Fantastic group, very communicative, and they really did a great job cleaning my condo. Will be hiring them for recurring cleaning!
eMaids of Northern ColumbusExcellent the crew was great did what I ask cleaned up and the price was awesome
All Star Paving and SealingOn time, clean and finished fast. Windows seem sturdy and the finish is good. Caulking was done with no smudges. Would recommend.
Window Depot USA of Central OhioI definitely recommend Ramonaâ s cleaning service! I have booked services with her many times and she arrives on time, ready to work and provides a great service.
Your Cleaning Solutions LLCMary Cleaning Service is fantastic! The entire team is professional and pay a great deal of attention to detail. They do such a thorough job of cleaning my house. I would definitely recommend!
It was just fine. They did a good job. They cleaned what needed to be cleaned.
Dezired Cleaners LLCThey cleaned my very dirty basement. They were prompts, quick, thorough and their price was fair.
JDE House Cleaning LLCExcellent! We were very satisfied with the service provided and the entire experience from start to finish. Very friendly and professional staff. I was able to instantly get in contact with them for a quote and the response time and overall communication remained quick and easy throughout the...
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