Our goal at Direct Flooring is to provide our customers with great selection, superior product knowledge, excellent service and of course, wholesale pricing. Our warehouse is fully stocked with an extensive selection of hardwood, bamboo, laminate, ceramic and porcelain tile, travertine and carpet.
Business highlights
16 years of trusted experience
Services we offer
Any and All for the Floor!! Carpet, Hardwood, Tile, Travertine, and Laminate..HUGE instock inventory in our 8,000sf showroom!!
The entire experience, start to finish, was amazing! I was served by Edwin when I visited the store on a weekend to get information about my flooring options, and he was knowledgeable, respectful and professional, answering all of my questions. He arrived at my home within a few hours to measure the space, and, as promised, called me with an estimate first thing on Monday morning. The cost was reasonable, so I decided to hire the company. I was promised that installation would take place the following weekend, and this happened. Edwin was one of the installers, and he was joined by Aaron; the two of them arrived on time and were skilled, polite, and very careful with my personal belongings. They were also very meticulous about their work. I love my new floor, and would highly recommend Direct Flooring. Ask for Edwin and Aaron to do your installation!!
Description of Work: I needed laminate flooring installed in my living and dining rooms.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,350
Response from Direct Flooring
Thank you for the response. Edwin is a valuable part of this team and we are blessed to have him here and YOU as the customer!! ANything else needed please let me know.
Andrea L.
05/2016
5.0
hardwood floor
 + -1 more
Very friendly, did everything in a timely and perfect manner, Price was very good, we got an quote from another company (Total Flooring, Del Prado in Cape coral), they asked for $7,500 to do the same work what Direct Flooring did for about $4,000. The work was scheduled and 4 men arrived on time in the morning by 10 AM, they left at 4 PM, by this time everything was completely finished. The new floor looks beautiful and we would definitly hire them again.
Description of Work: Laminate floor installed in 3 Bedrooms and 2 Closets
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$4,000
Susan M.
02/2016
5.0
ceramic tile, flooring contractor
 + 0 more
Provided tile and arranged installation for wood look tile in foyer, pantry, great room, hallway and closets (approximately 600 square feet). Sales people were very helpful and the installation was promptly and professionally done. It looks great!
Description of Work: Tile Floors
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$6,000
Joe Z.
01/2016
4.0
carpet installation, flooring contractor
 + 0 more
Was a great experience at the store. Wife and i looked all the color options, decided, carpet was in stock, salesman said carpet installer would contact us, paid, and left. Carpet installer called that afternoon and said guys would be by in the AM. Installers showed up later that afternoon approx 6 hrs late, no problem, we were home. installation did not end till 6:45pm that evening, I handed guy a $100.00 tip, thank you & happy holidays, and on their merry way they left. Approx 5 minutes later, doorbell rang, guys said, something must be wrong, i said, about what, he said, your short on cash, i said, how can i be short on cash, its a tip. Guy said, i am supposed to pay installation. My wife and i hit the ceiling but kept it together as it was christmas eve. I said how much, he said look at your bill, its states in fine print how much. I dug out receipt and it DID NOT say any dollar amount to be paid to installer. It did say installation extra. So, what they did was calculate sq ft of rug and told me i still owed 350.00 buck installation. thankfully i just stopped at chase bank and withdraw 500.00. In the end, i got screwed but hey, if that company did not have the decency to contact me and apologize for any miscommunication then, sorry charlie, you lost my business and any further business from our family and friends. its been approx 3 wks and installers have been back once due to seam raising. Lesson learned, always, always ask what you are getting.
Description of Work: 2 bedrooms floors carpeted.
Rating Category
Rating out of 5
quality
3.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
4.0
$1,700
Response from Direct Flooring
.
Patricia E.
09/2015
5.0
ceramic tile, flooring contractor
 + 0 more
Everything you read in previous "A" reviews applies to our experience with Direct Flooring and Jeff. Jeff know his business. Knows how to treat customers. Knows that it takes time to make a decision. Lets you take home as many samples as you need. Jeff even ordered a box of the product we were interested in so we could have a larger viewing sample. Jeff answers all your questions but never hovers over you and follows you around. All in all, the kind of buying experience everyone should have but rarely encounters. James and his installation crew were like a well oiled machine. Everyone knew what they were suppose to do and did it quickly, efficiently, and correctly. The final product looks beautiful and the workmanship was excellent.
Description of Work: Bought material for 1554 sq.ft. of 12mm laminate flooring, sound roll and endcaps @ cost of $6042 incl. tax and had it installed over tile in living room, dining room, kitchen, breakfast nook, den, entrance area and laundry room. In the two bedrooms, old laminate was removed and replaced with the new. Installation cost was $2900 including moving of large furniture and disposal of old laminate.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$9,000
Response from Direct Flooring
I am so glad you are happy with your decision. The MADE IN USA floor you choose was an excellent choice and we appreciate your business. We take pride in educating our customers and letting them tell us what best fits their needs, lifestyle and budget. Thanks again.
Beverly H.
06/2015
5.0
flooring contractor, hardwood floor
 + 0 more
We went to their showroom on a Saturday. Jeff spent a lot of time with us to educate us on wood and laminate floors. He listened to what we said and helped guide us to the best fit for us. He gave us samples to take home so we could be sure of the color to choose. The installer he sent to us was Craig Niland. Craig showed up exactly when he said he would to measure the floors. We made our choice on the laminate and called Jeff. He pulled the product from their warehouse so that it was ready when Craig got us onto his schedule. Craig was able to work us in within 2 weeks. Craig and his crew showed up exactly when they said they would and finished exactly when they said they would. They worked quickly and efficiently, like a well oiled machine. We had already moved some small pieces of furniture and everything from the floors of the closets. They were careful moving the remaining pieces of furniture. This was absolutely the best experience we could have had. I would recommend them to anyone. I will go back to them if I ever need any more floor work done.
Description of Work: We had laminate floors put down in 3 bedrooms, a hallway, stairs, and living room.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$6,400
Response from Direct Flooring
Thanks so much for the business. We are growing at a rapid pace and its because of wonderful customers such as yourself... Please dont hesitate to call us if you have any friends, family or neighbors that needs anything!!
Judy S.
06/2015
5.0
flooring contractor, hardwood floor
 + 0 more
We went to their store numerous times because I could not decide on the wood. They were professional, gave us all the time we needed and allowed us to take several samples to our home to try - several times. Once I had picked out the flooring we asked questions about warranties and time frame for delivery. We also requested the installer that they would suggest to come out and measure before we purchased the flooring. Craig Niland came out to measure the area and gave us a rundown on how the installation would proceed. Craig was professional and as friendly as Jeff at the store. We were impressed. We purchased the flooring, it came quickly, contacted Craig and he had us set up for installation within two weeks. The installation was flawless. Craig's team was quick, professional, friendly and kept our area as clean as possible. We would hire Craig and his crew again. Thanks to Direct Flooring and Craig we have a beautiful floor throughout our living space.
Description of Work: Purchased hardwood flooring for our downstairs area
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$6,000
Response from Direct Flooring
We try our very best to make sure you get EXACTLY what fits your needs and budget no matter how much time is needed. Thank you for the business.
Jerry B.
06/2015
5.0
carpet installation, flooring contractor
 + 0 more
We met with Bill & Jeff and we decided on flooring. We live in a high rise with rules that took some time for approval of work. Craig and his crew arrived on time and worked Very efficiently. This team does beautiful work. They finished earlier than expected. Will definitely refer them to others & for my future flooring needs.
Description of Work: Removed carpet in 2 bedrooms/den & put in Gobi laminate by Shaw company.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,200
JAN L.
06/2015
5.0
flooring contractor, hardwood floor
 + 0 more
After making the selection and getting the final estimate, I determined that my budget would only allow for about 1/2 of the area that I would like the flooring installed in. Jeff and the installer- Craig worked together to determine the materials needed and provide me with a new estimate. The materials were ordered promptly and the floor was installed. Craig did a wonderful job assisting me with the selections, determining how to lay out the floor and doing the actual installation. When my budget allows, I will be calling Direct Floor again.
Description of Work: Jeff coordinated everything to get my wood floor selections made and coordinated with the installer. Jeff and the installer work together however Direct Floor is paid for the material while the installer is paid directly. .
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,000
Kurt L.
02/2015
5.0
flooring contractor
 + -1 more
James and Brian arrived right on time and completed the installation rapidly and efficiently. The job, our living room and dining room, required that furniture be moved and then replaced after completion. They cleaned up the work are after completing the work and removed all the trash. Their workmanship was excellent and we are so very pleased with every aspect of our purchase. The appearance of our entire living area has been greatly enhanced and we are very thankful.
Description of Work: We stopped by the showroom on 01/24/2015 and met Jeff Shawer who exhibited a wealth of knowledge in regard to all the different types of flooring available. He worked with us and suggested a Cypress laminate. We made the purchase and then and Jeff said their installers would contact us to set an installation date. There was a slight hiccup in that we did not receive a call from the installer. I called Jeff and asked about the delay and he said he would look into it. 20 minutes later I received a call from the installer, set a date for him to come and measure the job, and then had the installation completed a few days later. The hiccup we experienced involved voice mail that was either not received or unrecorded. Either way when I called Jeff the matter was resolved immediately. I am more than favorably impressed and would recommend Direct Flooring to anyone.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,100
Jack A.
01/2015
5.0
flooring contractor
 + -1 more
Incredible quality, fantastic price, did everything they said they would do and more. Will recommend this Company to anyone I speak to about flooring.
Description of Work: Supplied all Flooring materials needed and assisted with installation.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,500
Response from Direct Flooring
Dealing with professional people such as yourself, makes the job and life go so much smoother!! Thanks
sandra C.
12/2014
5.0
carpet installation, flooring contractor
 + 0 more
This was the best experience I've had working with a company. I was shopping for carpet for my new lanai and really wanted it in by Christmas as I was having guests. I called Jeff in desperation after spending 5 days unsuccessfully trying to get the job done the way I wanted by a big box store. He quickly checked to see if the carpet I wanted was available and called me back within 30 minutes, and told me it was. I made the purchase at the store and found Jeff to be friendly, personable and professional. The carpet had to be ordered, and he didn't make any promises he couldn't deliver, but ordered it that day, and promised if it came before Christmas he would make sure it got installed. I got a call from him this morning saying the carpet was in and he had someone lined up to install it this afternoon. I can't say enough good things about this company and Jeff. It was a pleasure doing business with him, and I would use the company again in a heartbeat, and will tell anyone I know who's looking for flooring to contact Jeff at Direct Flooring.
Description of Work: carpet purchase and install.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$400
Response from Direct Flooring
We are so glad the flooring you choose came in so quickly. As soon as we knew the delivery date we were able to arranged the install. Sometimes the manufactures have delays in shipping or manufacturing. HOPE YOU HAVE A MERRY CHRISTMAS!!!
Description of Work: Replaced floor tile and carpet.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$10,000
Diane L.
09/2014
5.0
carpet installation, flooring contractor
 + 0 more
The installer came out the day after we purchased the carpeting. He was here on time (10:00 AM) and was finished by 1:00 PM. The job was done very professionally and looks great. This was our second experience with Direct Flooring and we were very pleased both times. I have recommended them to several friends and they all have had good experiences.
Description of Work: Direct Flooring provided us with the best carpet and padding at the best price.
On August 29, 2014 we visited the Direct Flooring showroom. Jeff, the owner, and Edwin were knowledgeable, attentive and patient while we made our flooring selection. My wife had shopped other flooring stores and determined the price quoted by Direct Flooring for both the material and installation was very competitive. We had flooring in a previous home and understood how important it is to have a professional installer. The installation was performed by Craig Niland and team. They were prompt, professional, and completed the installation ahead of schedule. They took up and removed the carpet. They also cleaned the room after completing the installation. Our St. Vincent flooring is beautiful and the installation was excellent. We highly recommend Direct Flooring and Craig's team.
Description of Work: Purchased flooring from Direct Flooring. Jeff Shawver was very helpful in clarifying the differences between natural wood and laminate wood flooring. We purchased the laminate wood.
We are very happy with Direct Flooring. A great family owned business with excellent customer service. The floors look and feel amazing. The installer, Craig, and his team were also fantastic. We cannot say enough great things about Direct Flooring. The prices were better than other stores I have visited and the customer service was excellent. Thank you Jeff and Craig!
Description of Work: installed engineered hardwood floors and carpet in our home.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$10,000
Response from Direct Flooring
Thank you for the business... We are very blessed to have great installers such as Craig. If there is anything we can do for you or anyone please let us know.
Richard L.
08/2014
5.0
carpet installation, ceramic tile
 + 0 more
We had them installed carpets a few years ago and they did a very good job and just recently we bought tiles from them. I like the tiles very much. Everything went very smoothly. I have no complains about their products.
Description of Work: We used Direct Flooring for carpet installation and ceramic tile.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
Response from Direct Flooring
Thanks again for the business. We love knowing that our business has lots of repeat customers from yrs ago,
BILL R.
07/2014
5.0
carpet installation, flooring contractor
 + 0 more
The installers and workmen were great. About two people came out and they were done in one day. They did a great job and it was wonderful. I would tell a friend or family member to expect great service. Overall it was a great experience.
Description of Work: They installed flooring in one room and stretched the carpet in another room.
Rating Category
Rating out of 5
quality
5.0
value
4.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,100
Ruth L.
07/2014
5.0
flooring contractor
 + -1 more
It was fine. They were excellent and they cleaned up after themselves. They were pleasant and they did it expeditiously. They had what we wanted and the price was good.
Description of Work: We purchased a flooring from them and they installed it.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,100
Response from Direct Flooring
Thank you for trusting us with your home. The laminate you choose is beautiful and will make that room stand out. Thanks again for the business
Robert S.
07/2014
5.0
flooring contractor, hardwood floor
 + 0 more
No problems, very professional
Description of Work: Installed hardwood floors
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$1,500
Response from Direct Flooring
We appreciate the business and if there is anything else we can assist you or your family with, please let us know.
Suzanne T.
06/2014
5.0
flooring contractor
 + -1 more
I want to express how fantastic of an experience this was. I ordered an floor from a hardware chain and they walked off the job. Said the floor was cracked and they did not fix stuff like that. Saw this company on Angies List called them, went in and picked out the floor. Jeff was very helpful, I explained the previous situation and he assured me things would be fine. The installer, Craig, came to the house measured called me explaining everything in detail. I called Jeff ordered my floor, Craig made the installation apt with me and within a week my floor is in. Unbelievable service. Hats off to the best guys I have worked with EVER. Will recomend Jeff and Craig to everyone who will listen. For carpet or flooring call Direct Floors. You will not be
Description of Work: I purchased and had a laminate floor installed.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$3,100
Response from Direct Flooring
Customers such as yourself, who did their due diligence, is a pleasure to help assist in making their home beautiful. Thank you so much for trusting us and it was a joy for us.
Bonnie S.
05/2014
5.0
flooring contractor
 + -1 more
The flooring is beautiful. The installers were professional and courteous the job came out beautiful. Thank you Jeff, James and Ryan for a job well done.
Description of Work: They provided and installed a laminate floor
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$2,200
Response from Direct Flooring
Such a joy to have customers such as yourself. So glad you entrusted us with your flooring needs and as always, thank YOU for your business.
Beverly G.
03/2014
3.0
flooring contractor
 + -1 more
I didn't know the properties of the tile I needed. I looked around but had no idea what I was looking at. He never came to help. Finally, I walked out of the store.
Description of Work: Did not help when I went in to shop for floor tile. A gentleman was behind the front "greeting" desk. He was not busy, but he told me to shop around and let him know if there was anything I liked.
Rating Category
Rating out of 5
professionalism
2.0
responsiveness
2.0
Response from Direct Flooring
I sincerely apologize for your experience in the store. Sometimes things happen and its tough to know why it happen at that exact moment......I hope you give us another opportunity at some point. As you can tell from all of our other reviews, that is not our norm here at Direct Flooring.
donna L.
03/2014
5.0
flooring contractor, hardwood floor
 + 0 more
Product and price were terrific. The people installing the flooring were prompt and did an excellent job.
Description of Work: Installed new wood floors in office.
Rating Category
Rating out of 5
quality
5.0
value
5.0
professionalism
5.0
responsiveness
5.0
punctuality
5.0
Yes, I recommend this pro
$850
Response from Direct Flooring
Thanks again for the business...We take great pride in customer service and doing what we say we are going to do and being on time.....
kathleen F.
02/2014
5.0
carpet installation
 + -1 more
While the job is still ongoing, we a very pleased so far. Jeff was responsive and very helpful. He understands our needs, concerns and schedules and is making sure we have constant communication. We will definitely let our friends know.
All statements concerning insurance, licenses, and bonds are informational only, and are self-reported. Since insurance, licenses and bonds can expire and can be cancelled, homeowners should always check such information for themselves. To find more licensing information for your state, visit our State Contractor License Requirements page.
*Contact business to see additional licenses.
Service Categories
Flooring Sales and Installation,
Hardwood Flooring Sales and Installation,
Carpet Sales and Installation,
Ceramic Tile
FAQ
Direct Flooring is currently rated 4.9 overall out of 5.
Sunday: 1:00 PM - 5:00 PM
Monday: 9:00 AM - 5:00 PM
Tuesday: 9:00 AM - 5:00 PM
Wednesday: 9:00 AM - 5:00 PM
Thursday: 9:00 AM - 5:00 PM
Friday: 9:00 AM - 5:00 PM
Saturday: 9:00 AM - 5:00 PM
Direct Flooring accepts the following forms of payment: American Express,Check,Discover,MasterCard,Visa
Yes, Direct Flooring offers free project estimates.
No, Direct Flooring does not offer eco-friendly accreditations.
No, Direct Flooring does not offer a senior discount.
No, Direct Flooring does not offer emergency services.
Yes, Direct Flooring offers warranties.
Direct Flooring offers the following services: Any and All for the Floor!! Carpet, Hardwood, Tile, Travertine, and Laminate..HUGE instock inventory in our 8,000sf showroom!!