We built a 20' x 14' deck last year and the afternoon sun was so intense, that we really couldn't use the deck. We thought about installing a permanent roof over the deck, but that is very expensive and we also love seeing the stars above us at night, so a retractable awning was the right decision for us. My wife and I had a few very simple requirements for the product. We wanted white hardware to match the trim of our house, we wanted it to be motorized, and we wanted it to cover as much of our deck as possible. We originally talked to two retractable awning companies starting in April 2014. The one company (that you probably see advertised on TV) had very limited options, they didn't offer white hardware, they only build their awnings in 1' increments, and they only extended 11.8'. Their price was reasonable, but we'd have to make a lot of sacrifices of what we originally wanted. The second company (a local installer) was able to order us exactly what we wanted, but it was going to end up costing us approx. $2000 more. That extra $2000 was primarily to account for the extra robust hardware needed to extend the awning the extra 2'. We were almost ready to make make the decision to go with the cheaper option and live with the tan hardware and shorter awning, but luckily we saw the Affordable Tent and Awnings advertisement in our Clipper magazine. They were able to get us exactly what we wanted (white hardware, full 13.3' extension) and it was going to be cheaper than the nationally advertised option. I learned that they build their own awnings at a local facility. I was a little bit skeptical about the quality at first, but they demoed their product at our house and having looked at the other two options in detail, I could tell that their product was high quality. This is a family run business and I interacted with Josh (the salesman), DJ (the installer), and Linda (over the phone to make an adjustment to our order and to schedule our installation). Every person was very attentive to our requests. The awning was built and installed to our specifications within 5 weeks from the original order placement. I can't say enough good things about the final result - our deck is not only usable in the middle of a hot and sunny day, but it has been transformed into one of the most desirable locations at our house. I really feel like we were lucky to find this company when we did before we went with one of the other sub-optimal choices.