Our initial appointment was with Joseph who arrived promptly and was clean and courteous. He even wore shoe mitts, which no one else does but should! He took time to explain what would be involved in installing a new water softener (no existing one) to our house. He went over various options with me and called back within hours with the pricing. Being a complete novice to plumbing, I was still somewhat confused so called the office back and asked for a more detailed explanation of my various options. The office staff was always helpful and pleasant. This is a locally family owned business that's been around roughly 3 decades now and it's clear they take their job seriously. I was very impressed. Ronnie (the son) told me he would send his dad (also Ronnie) to my house to further explain things in layman's terms. Ronnie the dad showed up on time and gave me explicit details about every single option (pros and cons) available to me. When I asked if I could have the printouts, he gave me extras he had and promised to make printouts of the ones he didn't have extras of. Not only did he make the printouts, he hand delivered them to my front doorsteps while I was at work! How's that for service. Included in the printouts was a very detailed estimate listing all the costs of each option. He went so far as to list down every single pro and con (including whether or not holes -- and how many -- would have to be drilled into the existing interface for various water softener systems). I gave them a B for pricing because I got 4 bids and they were somewhat higher than the other companies. But their proposal was also a lot more detailed and written in a way I could understand. They also seemed to know what they are doing more compared to the other companies in the water softener field. Other companies proposed knocking down my entire bathroom wall (uh, I don't think so!) and some companies seemed to have issues finding the sewage drain for the water softener outlet. Armed with his carefully drafted proposal, I started researching on the different options to see what would be best for our house/family. The system I was very interested in is fairly new on the market and Ronnie the dad told me he just installed it in his own house and cannot give me a truthful assessment of its effectiveness until he's used it for some time, about 6 months. How's that for honesty! I told him that I would keep in touch with him and see how it goes after 6 months or so. He was totally OK with that. Not at all a pushy salesman. I cannot tell you how impressed I am about this company's professionalism and ethics. There is a reason why this company is such a fixture for so long in this community. From the personal attention to the hand delivered proposals and info packet to the courteousness of the office staff, I cannot emphasize how professional they were/are. He could have just sold me on a system right then and there but he didn't. He truly wants me to be happy with whatever I choose and he knew I wouldn't choose something I wasn't entirely sure about. I'm calling him back in a few months time to see how his system is performing and go from there. I will use this company for my water softener and plumbing needs in the future!