Honesty and professionalism won me over. Jim was great, he set me at ease by explaining the problem, process, the right chemicals to use regardless of which company I went with. He told me to do my research (which I did) and make an informed decision. On the day of the treatment Jim explained and showed me what needed to be done. Although the price was higher than other companies, the advice Jim provided won my trust. All service providers should be this honest!