Very simple and easy. No hard sells. Sue responded to my Angie's List request for info within a few hours of my email. She went over the information about the system, how they compare to competitors, what will happen at the install, the training, etc. She really was sincere and helpful and after thinking about it for a few hours, I called her back to schedule. She got us in the next week. The installer, Dennis, was right on time and got the job done quickly. Later that day the trainer, Kim, came out and spent almost 3 hours with me and my 2 dogs. She also had her dog with who helped calm my dogs - she uses him for the training. She went through the equipment as well as how to work with my dogs over the next 2 weeks (leaving a checklist to follow for 2 weeks). I will admit that I couldn't follow the instructions exactly due to having a toddler to deal with so I wasn't able to get out with the dogs as much as the training sheet said. However, it has been a month and I now let my dogs out in the front or back yard without being monitored or out there with them. I can hear if one of them goes past the line and gets zapped because they will yelp and come running back. I know that is a worry of dog owners (the dog not wanting to come back into the yard for fear of getting zapped again)....but my dogs do. And I should note that one dog has gone out of the yard 3 times and the other dog 2 times. This was within the first 3 weeks of having the system. It is now December and they stay in the yard now....even when people walk by with their dogs (which is multiple times every morning and evening). We have a public walking trail behind our yard and a small yard. The dogs now know how far they can go and they run up and along that line. I am happy with my decision to get an invisible fence. I was so tired of the tie down leash and the dogs getting tangled around the trees and bushes. Now I just put on their collars and let them outside.