Their price was the most favorable (lowest) and their delivery time window was immediate. I was impressed by the facts that the company (1) had been in business forever, (2) was family owned, (3) had actually built the dock and my slip over 25 years ago, and (4) used heavy timbers as opposed to aluminum beams. Also, (5) the point was made that being local and close by, needed parts or repairs would always be immediately available. From the very beginning there were problems. The two motors squealed and screeched so loudly earplugs could be useful when operating the lift. Custom tried but was unable to correct this, even after replacing motors. Next the cradle and bunk system began to fall apart. “Hurricane clips” (designed to hold down roof rafters) used in constructing my lift proved inadequate and the cradle-bunk system had to be rebuilt. Three re-buildings failed to prove satisfactory and my son at last re-built the lift and got it to work satisfactorily. Last month one of the engines burnt up (no fault of Custom’s) and needed replacement. Relying on the sales-point that replacement parts would always be immediately available, I requested and purchased a replacement motor. Because the new motor was wired entirely differently from the original motor and would not operate with the original wiring harness, it took a master electrician almost 5 hours to get the new motor compatible with the original installation. I have found the people at Custom to be most pleasant and consider them to be good people. But I could never recommend their lifts to anyone.